Twitter has announced that it is making changes to and relaunching its verification process, and this will happen next year.
The social network is looking to make it easier for accounts to get verified, and it will be launching new categories, which you can see below.
New Verification Categories
We’re starting by more clearly defining some of the core types of Notable Accounts that are served by verification. Per the proposed policy, “the blue verified badge on Twitter lets people know that an account of public interest is authentic. To receive the blue badge, your account must be notable and active.”
The six types of accounts we’ve identified to start are:
- Government
- Companies, Brands and Non-Profit Organizations
- News
- Entertainment
- Sports
- Activists, Organizers, and Other Influential Individuals
Details on the Verification Process
Twitter’s verification process has long been a topic of discussion among users. The blue badge is seen as a mark of authenticity and credibility, making it a coveted symbol for many. However, the process to obtain this badge has often been criticized for being opaque and inconsistent. With the upcoming changes, Twitter aims to address these concerns by providing clearer guidelines and expanding the categories of accounts that can be verified.
For government accounts, verification will help distinguish official accounts from parody or unofficial ones, ensuring that users receive accurate information from legitimate sources. Companies, brands, and non-profit organizations will benefit from verification by establishing their credibility and trustworthiness, which is particularly important in an era where misinformation can spread rapidly.
News organizations and journalists will also find the verification process beneficial. In a time when the public is increasingly skeptical of media sources, the blue badge can serve as a sign of reliability. Similarly, accounts in the entertainment and sports sectors will be able to use verification to confirm their identity, helping fans and followers to connect with their favorite celebrities and athletes.
Activists, organizers, and other influential individuals often play crucial roles in social movements and public discourse. Verification will help these individuals amplify their voices and ensure that their messages are heard by a wider audience.
Additional Information and Future Plans
Twitter has also indicated that this is just the beginning. The company plans to continue refining and expanding the verification process based on user feedback and evolving needs. This iterative approach will allow Twitter to adapt to new challenges and opportunities as they arise.
In addition to the new categories, Twitter is also exploring ways to make the verification process more transparent. This could include providing more detailed explanations for why certain accounts are verified or denied, as well as offering users the ability to appeal verification decisions.
The changes to the verification process are part of a broader effort by Twitter to improve the overall user experience on the platform. By making it easier for users to identify authentic accounts, Twitter hopes to foster a more trustworthy and engaging environment for all users.
You can find out more information about the changes coming to the Twitter verification process over at their website at the link below.
Source Twitter
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