Apple has stopped selling the third generation Apple TV on their website. This was first spotted by MacRumors and 9 to 5 Mac also confirmed that the device has been discontinued.
Apple has apparently emailed employees and educators to let them know that the third generation Apple TV is no longer available.
Availability at Third-Party Retailers
Whilst Apple has stopped selling the device, it is still available at some third-party retailers in the UK, including John Lewis. These companies are probably clearing out their stock of the device. This means that if you are still interested in purchasing the third generation Apple TV, you might want to act quickly before these stocks run out.
The third generation Apple TV was a popular choice for many users due to its simplicity and ease of use. It provided a straightforward way to stream content from various services like Netflix, Hulu, and iTunes. However, as technology advances, so do consumer expectations and demands.
The Shift to the Fourth Generation Apple TV
The fourth generation Apple TV was announced last year, and it marked a significant shift in Apple’s approach to the TV box market. This device is Apple’s first TV box which plays games and apps, and the company is obviously now focusing on this device. The fourth generation Apple TV comes with a new operating system called tvOS, which allows developers to create apps specifically for the platform. This opens up a whole new world of possibilities for users, from gaming to fitness apps, and even shopping.
One of the standout features of the fourth generation Apple TV is the Siri Remote, which allows users to control their TV with voice commands. This makes it easier to search for content, control playback, and even ask for weather updates or sports scores. The device also supports high-definition streaming and has a more powerful processor, making it faster and more responsive than its predecessor.
It is not clear as yet on when we will see a new Apple TV released, but there have been rumors and speculations about what the next generation might bring. Some of the features that users are hoping for include support for 4K streaming, improved gaming capabilities, and more integration with other Apple devices and services.
The discontinuation of the third generation Apple TV is a clear indication that Apple is moving forward and focusing on more advanced technology. This is a common trend in the tech industry, where older models are phased out to make way for newer, more advanced products.
For those who are still using the third generation Apple TV, it will continue to function as usual, but it may not receive any future software updates or new features. This is something to keep in mind if you are considering whether to upgrade to the fourth generation model or wait for the next release.
In conclusion, while it is always a bit sad to see a beloved device being discontinued, it is also exciting to see what new innovations Apple will bring to the table. The fourth generation Apple TV has already shown a lot of promise, and we can only expect even greater things from future models.
Source MacRumors
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