We have featured a few strange creations using the Apple iPad here at Geeky Gadgets, and the latest one is the work of Thinkmodo, who have created the iPad Head Girl in an attempt to get people interested in the new Cosmo for Guys magazine.
In the video below, you will see a young woman walking around a New York park with four iPads attached to her head. This is definitely one of the strangest uses of the iPad we have seen.
The Concept Behind iPad Head Girl
The idea behind the iPad Head Girl was to create a buzz and draw attention to the launch of Cosmo for Guys, a new magazine aimed at a male audience. Thinkmodo, a marketing agency known for its unconventional and viral marketing strategies, came up with this unique concept. By using four iPads to create a 360-degree video experience, they managed to turn heads—literally and figuratively.
The iPads were synchronized to display the same video content, giving the illusion that the woman’s head was transparent and you could see through it. This innovative use of technology not only showcased the versatility of the iPad but also highlighted the creative lengths to which marketers will go to capture public interest.
Public Reaction and Impact
It certainly looks like it got people’s attention from the video. As the iPad Head Girl walked through the park, onlookers were visibly intrigued and amused. Some stopped to take photos, while others engaged in conversations with her, curious about the unusual headgear. The stunt was successful in creating a viral moment, garnering significant media coverage and social media buzz.
This isn’t the first time Thinkmodo has used technology in an eye-catching way. They have a history of creating viral marketing campaigns that blend technology with performance art. For example, they previously created a flying people illusion to promote the movie “Chronicle,” which also gained widespread attention.
The iPad Head Girl serves as an excellent case study in the power of experiential marketing. By creating an interactive and memorable experience, Thinkmodo was able to generate interest and conversation around the new magazine. This approach is increasingly popular in today’s digital age, where consumers are bombarded with advertisements and are more likely to engage with content that offers a unique experience.
Moreover, this stunt highlights the versatility of the iPad as a device. While it is primarily marketed as a tool for productivity and entertainment, the iPad’s capabilities extend far beyond conventional uses. From being used in art installations to serving as a head-turning marketing tool, the iPad continues to inspire creative applications.
The iPad Head Girl is a testament to the innovative spirit of modern marketing and the endless possibilities offered by technology. It shows that with a bit of creativity, even a device as ubiquitous as the iPad can be transformed into something extraordinary.
Source Dvice
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