Since the emerging roster of 2012 flicks looks promising, it comes as no surprise that Lego has just clinched a hefty mega-deal. News has broken that the iconic building block maker won the right to a whole line of The Hobbit inspired sets. But wait, that’s not all! Because Lego is unleashing a new Lord of the Rings line as well come June next year, all thanks to the people at Warner Bros. Consumer Products, who green-lighted the collaboration. Tie-ins with big studios have proven very lucrative for Lego, which did a billion dollars in sales last year.
The Impact of Lego’s Movie Tie-Ins
Lego’s strategy of partnering with major film franchises has been a game-changer for the company. The success of previous collaborations, such as the Star Wars and Harry Potter series, has set a high bar. These partnerships not only boost Lego’s sales but also enhance the brand’s visibility and appeal to a broader audience. The upcoming Hobbit and Lord of the Rings sets are expected to follow this successful formula, attracting both young fans and adult collectors who have a nostalgic connection to J.R.R. Tolkien’s works.
The Hobbit and Lord of the Rings sets will likely feature iconic scenes and characters from the movies, allowing fans to recreate their favorite moments. Imagine building the Shire, the Mines of Moria, or even the towering Barad-dûr. These sets will not only be fun to assemble but will also serve as impressive display pieces for any fan’s collection.
What to Expect from the New Sets
While specific details about the new sets are still under wraps, we can speculate based on Lego’s previous releases. The sets will probably include a mix of small, medium, and large builds, catering to different age groups and skill levels. For instance, a smaller set might feature Bilbo Baggins’ cozy hobbit hole, while a larger set could depict the epic Battle of Helm’s Deep.
Lego is known for its attention to detail, and these new sets will likely be no exception. Fans can expect meticulously designed minifigures of beloved characters like Frodo, Gandalf, Aragorn, and Legolas. Special accessories, such as the One Ring, Sting, and the Palantír, will add an extra layer of authenticity and excitement.
Oh yeah, the picture above? While Lego is legendary for the detail of the sets they build, when it does come to people-specific proportions (as in Lego people), stuff might look odd. Is that Frodo with the One Ring? Looks more like a bracelet.
Anyway, other than an exciting selection of Tolkien-inspired goodies via Lego next year, don’t forget to catch The Hobbit: An Unexpected Journey by the tail end of 2012. This film is highly anticipated and is expected to be a major box office hit, further fueling interest in the Lego sets.
In addition to the sets themselves, Lego often releases complementary products such as video games and books. These additional items provide fans with even more ways to engage with their favorite stories and characters. For example, a Lego Hobbit video game could allow players to embark on their own adventures in Middle-earth, solving puzzles and battling foes along the way.
Source Variety
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
