Yesterday, Google launched their latest Android smartphone, the Google Nexus 4. The 16GB version of the device retails for $349.99 directly from Google. This highly anticipated smartphone is also headed to various mobile carriers in the US, making it accessible to a broader audience.
Availability and Pricing
One of the carriers offering the Google Nexus 4 is T-Mobile. T-Mobile will provide the Nexus 4 both on contract and off contract. If you choose to purchase the device with a two-year contract, the handset will set you back $199. This subsidized price makes it an attractive option for those who prefer to pay less upfront and spread the cost over the duration of the contract.
However, if you prefer to buy the Google Nexus 4 directly from T-Mobile without a contract, the price is significantly higher. T-Mobile is charging $499 for the handset off contract, which is $150 more than the price if you buy the device directly from Google through their Play Store. This price difference highlights the competitive pricing strategy that Google has adopted for the Nexus 4.
Google’s Pricing Strategy
Google’s decision to sell the Nexus 4 at a lower price point through their Play Store is a strategic move. By offering the device close to their cost price, Google aims to attract more customers to their ecosystem. This approach benefits consumers who are looking for a high-quality smartphone at a more affordable price. However, it also poses a challenge for retailers and carriers who need to mark up the price to cover their costs and make a profit.
The Nexus 4 comes with a range of impressive features that make it a strong contender in the smartphone market. It boasts a 4.7-inch display with a resolution of 1280×768 pixels, providing sharp and vibrant visuals. The device is powered by a Qualcomm Snapdragon S4 Pro processor, ensuring smooth performance for various tasks and applications. Additionally, the Nexus 4 includes an 8-megapixel rear camera, capable of capturing high-quality photos and videos.
Another notable feature of the Nexus 4 is its integration with Google’s services. Users can enjoy seamless access to Google apps such as Gmail, Google Maps, and Google Drive. The device also runs on the latest version of Android, providing users with the latest features and security updates.
The competitive pricing of the Nexus 4 has sparked discussions among tech enthusiasts and industry experts. Some argue that Google’s strategy could disrupt the traditional smartphone market, where devices are often sold at higher prices through carriers. By offering a high-quality device at a lower price, Google is challenging the status quo and providing consumers with more options.
The launch of the Google Nexus 4 marks a significant milestone in the smartphone industry. With its competitive pricing and impressive features, the Nexus 4 is poised to attract a wide range of consumers. Whether you choose to purchase the device directly from Google or through a carrier like T-Mobile, the Nexus 4 offers excellent value for money. As the smartphone market continues to evolve, it will be interesting to see how other manufacturers and carriers respond to Google’s pricing strategy.
Source The Verge
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