If the title of this post grabbed you by the collar, well and good. Problem is Steve Jobs was never in Taiwan—an impersonator was though and he was giving a keynote about a tea brand. There’s a rather awkward video after the jump, but before that, won’t you agree that dear old Steve is one of the greatest salesmen on Earth? (He is! He is!)
The ad featuring the Steve Jobs impersonator isn’t a pure spoof since it’s actually a tie-in for an iPad 2 promo involving the tea brand. In Asia, commercial tea in various flavors is a huge business. Tea is not just a beverage but a cultural staple, and brands often go to great lengths to market their products innovatively. This particular campaign aimed to leverage the iconic image of Steve Jobs to create a memorable and impactful advertisement.
The Power of Imitation in Marketing
Like the saying goes, imitation is the best form of flattery. But we doubt Steve will be pleased after seeing this parody of his trademark presentation style. Apple is notorious for its decisive actions done in the name of protecting its hallowed brand and its greatest proponent. The company has a history of taking legal action against those who infringe on its intellectual property or misrepresent its brand. However, this impersonation seems to be more of a humorous homage rather than a malicious act.
The impersonator mimicked Jobs’ signature black turtleneck, jeans, and New Balance sneakers, capturing his unique presentation style that has captivated audiences worldwide. The ad cleverly integrates elements of Apple’s product launches, such as the minimalist stage design and the enthusiastic delivery of product features. This approach not only grabs attention but also creates a sense of familiarity and trust among viewers.
Impact and Reception
Still, if you’ve ever been wowed out of your socks by Steve Jobs (the real one), the vid below should be quite the attraction. The video has garnered mixed reactions from viewers. Some find it amusing and appreciate the creativity behind the campaign, while others feel it crosses a line by exploiting Jobs’ image. Regardless of the opinions, the ad has succeeded in generating buzz and drawing attention to the tea brand.
In the world of marketing, standing out is crucial, and this ad certainly achieves that. It highlights the lengths to which brands will go to create memorable campaigns. By associating their product with a figure as influential as Steve Jobs, the tea brand aims to convey a message of innovation, quality, and excellence.
Here’s the awful evidence:
The use of impersonators in advertising is not a new phenomenon. Over the years, many brands have employed look-alikes of famous personalities to create engaging and humorous ads. This strategy can be highly effective, as it taps into the public’s familiarity with the celebrity and leverages their established persona to promote a product. However, it also comes with risks, as it can be perceived as disrespectful or in poor taste.
In conclusion, while the Steve Jobs impersonator ad may not sit well with everyone, it serves as a testament to the enduring influence of Jobs and the innovative spirit he embodied. It also underscores the importance of creativity and boldness in marketing. Whether you find it amusing or cringe-worthy, there’s no denying that it has succeeded in making people take notice.
Source Frosty Place
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