Starbucks has this week announced the arrival of new Duracell Powermat equipped tables in the Silicon Valley area, and follows on from the roll out of the new Starbucks wireless charging tables in the Boston area.
The new Starbucks wireless charging tables will comply with the Power Matters Alliance (PMA) standard, making it compatible with a number of devices. This initiative is part of Starbucks’ ongoing efforts to enhance customer experience by integrating modern technology into their stores. The PMA standard is widely recognized and ensures that a variety of devices can benefit from this wireless charging technology.
Compatibility and Convenience
The introduction of these wireless charging tables is particularly significant given the increasing reliance on smartphones and other portable devices in our daily lives. There are a number of PMA-certified smartphone cases and portable batteries available in the market. Additionally, AT&T recently announced that many of its smartphones will ship with PMA wireless charging technology next year. This includes popular brands such as Blackberry, HTC, LG, Samsung, and ZTE, which have all signed on to the PMA standard. This broad compatibility ensures that a wide range of users can take advantage of the wireless charging feature.
Stassi Anastassov, President of Duracell at Procter & Gamble, explained the convenience this technology brings to Starbucks customers:
“Look around any Starbucks and you will see smartphones being placed on tables. Today these phones are losing power as they sit there – but once a table is equipped with Powermat technology, simply placing a phone on the table will recharge it,”
Future Expansion and Benefits
The rollout of wireless charging tables in Silicon Valley and Boston is just the beginning. Starbucks plans to expand this technology to more locations, making it a standard feature in their stores. This move is expected to attract more customers who are looking for convenient ways to keep their devices charged while enjoying their coffee.
Moreover, the integration of wireless charging technology aligns with Starbucks’ commitment to sustainability. By reducing the need for disposable chargers and cables, Starbucks is contributing to a reduction in electronic waste. This initiative not only benefits customers but also supports environmental conservation efforts.
Starbucks stores included in the Starbucks Wireless Charging scheme can be seen here. This website provides a comprehensive list of locations where customers can find these innovative tables, ensuring they can plan their visits accordingly.
The introduction of Duracell Powermat equipped tables in Starbucks stores is a significant step towards enhancing customer convenience and embracing modern technology. With the support of major smartphone manufacturers and the widespread adoption of the PMA standard, this initiative is set to become a valuable addition to the Starbucks experience.
Source: Intomobile
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