Starbucks recently rolled out their mobile ordering service to all of the US and now the company has launched the service in the UK.
The Starbucks Mobile Order & Pay service is now available in London and customers can use the service to order coffee and food at over 150 stores in London.
“We Brits are famous for queuing, but in an age of such sophisticated technology ‘why wait?’. With more people leading busier lifestyles than ever, saving minutes can really help, so we are excited to be bringing Mobile Order & Pay to our London customers – the first to have this feature outside of the US,” said Ian Cranna, vice president Marketing & Category for Starbucks EMEA. “We think the easy-to-use feature will meet our customers’ needs for convenience and customisation at any time of the day.”
The company has said that its mobile ordering system will be trialed in London initially, they did not reveal any details on when it will land in other parts of the UK.