After announcing that their Xperia Tablet S sales would resume this month, Sony has just made the deadline and announced today that they are now resuming sales, just in time for the holiday season.
Sony announced a few months back that it would be pulling the Xperia Tablet S tablet from stores due to a small fault detected in the device that could cause liquids to enter the components.
Details of the Fault
A small gap was discovered on the back of the Xperia Tablet S tablets, between the display panel and the tablet’s back case panel. This gap was particularly concerning because Sony’s Xperia S Tablet is supposed to be splash-proof. The flaw could potentially allow liquids to seep into the device, compromising its internal components and overall functionality. This issue was significant enough to prompt Sony to halt sales and address the problem comprehensively.
Sony had already distributed around 100,000 Xperia S tablets in Europe, the US, and Japan when the flaw was detected. The company explained when pulling the tablet from stores that the problem affected only a “limited number” of units. To mitigate the impact on customers, Sony offered free inspections and repair services wherever the Xperia Tablet S was available. This proactive approach helped maintain customer trust and ensured that the affected units were promptly fixed.
Resumption of Sales and Market Impact
The Sony Xperia Tablet S is priced starting at around £329, making it a competitive option in the tablet market. With the resumption of sales, Sony aims to capture the holiday season’s demand, which is typically high for consumer electronics. The timing is strategic, as many consumers look to purchase new gadgets and devices during this period.
Sony’s decision to resume sales indicates that the company has addressed the manufacturing flaw and is confident in the product’s quality. This move is crucial for maintaining their reputation in the highly competitive tablet market. The Xperia Tablet S offers several features that make it an attractive option for consumers, including a high-resolution display, robust processing power, and a sleek design.
In addition to these features, the Xperia Tablet S also supports a range of multimedia functions, making it ideal for entertainment purposes. Users can enjoy streaming videos, playing games, and browsing the internet with ease. The tablet’s splash-proof design, once the flaw was corrected, adds an extra layer of durability, making it suitable for various environments, including kitchens and outdoor settings.
Sony’s handling of the situation also sets a precedent for how companies should address product flaws. By being transparent about the issue and offering free repairs, Sony demonstrated a commitment to customer satisfaction and product integrity. This approach not only helps in retaining existing customers but also attracts new ones who value reliability and customer service.
Moreover, the resumption of sales is likely to have a positive impact on Sony’s financial performance. The holiday season is a critical period for sales, and having the Xperia Tablet S available can contribute significantly to the company’s revenue. The tablet market is highly competitive, with major players like Apple and Samsung dominating the space. However, Sony’s focus on quality and customer service can help it carve out a niche for itself.
The resumption of Xperia Tablet S sales marks a significant milestone for Sony. The company’s proactive approach in addressing the manufacturing flaw and its strategic timing for re-entering the market demonstrate its commitment to quality and customer satisfaction. As the holiday season approaches, the Xperia Tablet S is well-positioned to attract consumers looking for a reliable and feature-rich tablet.
Source: Digital Spy
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