Sony has announced that it is launching a new 4K streaming service in the US this year. The service is called Sony Ultra.
Sony Ultra will offer 4K streaming of movies and TV shows and it will bring content from Sony’s archives to Sony Bravia TVs in the US.
Extensive 4K Content Library
Sony has a large library of 4K content to stream as it has been shooting its movies and TV shows in 4K for years. This extensive library includes blockbuster movies, critically acclaimed TV series, and exclusive content that can only be found on Sony Ultra. The content will come with HDR information embedded in the stream, ensuring that viewers get the highest quality picture with vibrant colors and deep contrasts. This makes Sony Ultra a compelling option for those who own 4K HDR-compatible televisions and are looking to maximize their viewing experience.
Availability and Future Expansion
Sony has not given an exact launch date for their Sony Ultra service in the US. They also did not confirm whether the service will be made available in other countries as well as the US. However, industry experts speculate that if the service proves successful in the US, it is likely that Sony will expand it to other markets. This would align with Sony’s global strategy of leveraging its technological advancements and extensive content library to capture a larger share of the streaming market.
In addition to movies and TV shows, Sony Ultra is expected to feature a variety of genres and formats, including documentaries, animated series, and possibly even live events. This diverse range of content will cater to different tastes and preferences, making it a versatile platform for all types of viewers.
Moreover, Sony Ultra is likely to integrate with other Sony services and devices, creating a seamless ecosystem for users. For instance, PlayStation owners might get special access or discounts, and Sony’s audio products could be optimized for the streaming service, offering an enhanced audio-visual experience.
As soon as we get some more details on the launch date, we will let you guys know. In the meantime, it might be a good idea to keep an eye on Sony’s official announcements and tech news websites for the latest updates.
Source, Techmeme
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