Google TV hasn’t exactly been as popular as Google hoped. When it launched, the hardware was quite expensive, which deterred many potential buyers. In response to this, we have seen Logitech drop the price of their Google TV set-top box, the Logitech Revue.
And now it looks like Sony is following suit with its range of Google TV HDTVs. It appears that they are dropping the prices quite a bit in order to generate some interest in the Google TV HDTVs.
The entry-level 24-inch Sony Google TV HDTV used to retail for $600, but Sony has now dropped the price to $295. The 32-inch model has been reduced from $800 to $495, the 40-inch model from $1,000 to $723, and the 46-inch model from $1,400 to $961.
Why the Price Drop?
The significant price reductions can be attributed to several factors. Firstly, the initial high cost of Google TV devices was a major barrier for many consumers. By lowering the prices, Sony aims to make these devices more accessible to a broader audience. Additionally, the competitive landscape of smart TVs has evolved rapidly, with many manufacturers offering similar features at lower prices. To stay competitive, Sony had to adjust its pricing strategy.
Another reason for the price drop could be the tepid market response to Google TV. Despite the promise of integrating internet capabilities with traditional TV viewing, the platform struggled to gain traction. Issues such as a complicated user interface and limited content offerings may have contributed to its lukewarm reception. By lowering prices, Sony hopes to attract more users and increase the adoption rate of Google TV.
The Future of Google TV
While the initial reception of Google TV has been underwhelming, the future holds potential. Google has been continuously working on improving the platform, addressing user feedback, and expanding its content library. The integration of Google Assistant and other smart home features could also enhance the appeal of Google TV.
Moreover, the smart TV market is expected to grow significantly in the coming years. As more consumers look for seamless integration between their devices and home entertainment systems, platforms like Google TV could see a resurgence. The price drop by Sony is a strategic move to position itself favorably in this evolving market.
For consumers, this is an excellent opportunity to invest in a Google TV HDTV at a more affordable price. The reduced prices make these devices a more attractive option for those looking to upgrade their home entertainment systems without breaking the bank.
Source Tech Crunch
Have a look at our handy OLED TV Explained guide for more information on the latest HDTVs.
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