Apple has launched their new iPhone 6S and 6S Plus smartphones today, and it looks like Samsung decided to show up at some Apple stores in London. This move by Samsung has sparked a lot of interest and discussion among tech enthusiasts and consumers alike.
Samsung turned up to the Apple Store in Regent Street and gave out free blankets, pillows, and water to people queuing up for Apple’s new iPhone. This gesture was seen by many as a clever marketing tactic to draw attention to Samsung’s own products while providing some comfort to those waiting in line.
One Twitter user, Arne Leo Bertoia, noted that Samsung used the NextISNew hashtag on the stuff it gave away to people queuing outside the Apple store. This hashtag was part of Samsung’s broader marketing campaign to promote their latest devices, the Galaxy S6 and S6 Edge.
So. Samsung is trying to win over people in the apple queue for the iPhone 6S, by giving us free stuff. With the stupid #nextisnew… #apple
— Arne Leo Bertoia (@arneleobertoia) September 24, 2015
Samsung’s Marketing Strategy
Samsung’s appearance at the Apple Store in London earlier today with banners advertising their flagship Galaxy S6 and S6 Edge smartphones is a clear indication of their aggressive marketing strategy. By directly engaging with potential Apple customers, Samsung aims to highlight the features and benefits of their own devices. This tactic is not new; companies often use high-profile events of their competitors to showcase their own products.
For instance, Samsung’s Galaxy S6 and S6 Edge come with features like a high-resolution camera, fast charging capabilities, and a sleek design, which they believe can compete head-to-head with Apple’s offerings. By providing free items to those in line, Samsung not only created a buzz but also subtly encouraged consumers to consider their alternatives.
Impact and Consumer Reactions
It is not clear as yet whether Samsung’s latest marketing stunt convinced anyone in the iPhone 6S queue to buy one of their Galaxy smartphones. However, the move certainly generated a lot of attention on social media and in the press. Some consumers appreciated the gesture, while others saw it as a desperate attempt to sway loyal Apple fans.
Marketing experts suggest that such tactics can be a double-edged sword. While they can generate immediate buzz and visibility, they also run the risk of alienating potential customers who may view the approach as intrusive or disrespectful. The effectiveness of this strategy will ultimately depend on how consumers perceive Samsung’s brand and whether they are open to switching from Apple to Samsung.
In conclusion, Samsung’s presence at the Apple Store during the iPhone 6S launch was a bold move that has sparked conversation and debate. Whether it will translate into increased sales for Samsung remains to be seen. For now, it serves as an interesting case study in competitive marketing tactics.
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