Earlier today we saw Samsung Flow, which is very similar to Apple’s Continuity, and now it looks like Samsung is launching another Apple like service, this one is called Samsung Proximity and it is similar to Apple’s iBeacon.
The Samsung Proximity service will work in a slightly different way, as retailers can offer their customer their own app for updates, although this is not a requirement, as proximity will be built into Samsung’s ‘s software.
Samsung Proximity is a mobile marketing platform that connects consumers with places via cutting-edge Samsung location and context-aware technology.
With Samsung Proximity, visitors are able to experience rich content related to their location, and marketers can better engage with customers for increased sales and brand awareness.
Samsung has not revealed when their new Proximity service will launch, the company is apparently working with a number of retailers on the service.
Source 9 To 5 Mac
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