Apple was one of the first companies to use a notch on their iPhone X, a design choice that has since been adopted by many Android manufacturers. However, one notable exception to this trend is Samsung, which has steadfastly avoided incorporating a notch into its smartphone designs.
Samsung’s Decision to Avoid the Notch
Now we know the reason why Samsung decided to not use a notch on its latest smartphones. The company wanted to maintain a distinct design identity and also to mock Apple in a new TV advert. This strategic decision allowed Samsung to differentiate its products in a crowded market where many devices began to look increasingly similar due to the widespread adoption of the notch.
In the advert, Samsung humorously highlights the drawbacks of the notch design, suggesting that it compromises the aesthetic and functional aspects of the smartphone. This approach not only serves to promote Samsung’s own design philosophy but also engages consumers by addressing a common criticism of the iPhone X.
Additional Criticisms of the iPhone X
The next video mocks the lack of a microSD card slot on the iPhone X, a feature that many Android users have come to appreciate for its convenience and flexibility. The absence of a microSD card slot in the iPhone X means that users are limited to the internal storage capacity of their device, which can be a significant drawback for those who need ample space for apps, photos, videos, and other data.
Furthermore, there is another video that pokes fun at the lack of multitasking capabilities on the iPhone. Currently, multitasking is limited to the iPad and not available on the iPhone, which can be a significant limitation for power users who need to switch between apps quickly and efficiently. Samsung’s Galaxy devices, on the other hand, offer robust multitasking features, allowing users to run multiple apps simultaneously and switch between them with ease.
Samsung is having some fun with its latest adverts poking fun at Apple. These adverts are part of a broader marketing strategy aimed at highlighting the unique features and advantages of Samsung’s smartphones. By drawing attention to the perceived shortcomings of the iPhone X, Samsung hopes to persuade consumers to consider its Galaxy devices as a superior alternative.
We heard recently that Samsung is hoping that the Galaxy Note 9 will help them increase smartphone sales. The Galaxy Note series has always been popular among users who value its large screen, S Pen functionality, and powerful performance. With the upcoming release of the Galaxy Note 9, Samsung aims to build on this success and attract even more customers.
In addition to the Galaxy Note 9, Samsung is also focusing on the Galaxy S9 handsets. These new adverts are part of an effort to boost sales of the Galaxy S9 by emphasizing its advantages over the iPhone X. Whether these adverts will be successful in driving sales remains to be seen, but they certainly add an element of humor and competition to the ongoing rivalry between Apple and Samsung.
Source MacRumors
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