Samsung has announced that it is expanding its Bespoke Appliance range globally. The company revealed this exciting news at its Bespoke Home 2021 event.
Samsung is offering its Bespoke refrigerator range globally and also its Bespoke Kitchen package with its range of connected devices.
Global Expansion of Bespoke Appliances
“We are delighted to announce the global expansion of our Bespoke lineup, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs,” said JaeSeung Lee, President and Head of Digital Appliances Business at Samsung Electronics. “It is our mission to develop products that help consumers manage and run their lives better.”
The Bespoke refrigerator lineup is expanding to North America, Latin America, Europe, CIS, the Middle East, and select regions across Asia and Africa. Bespoke comes in over 20 original colors and seven finishes worldwide, providing a generous number of combinations to choose from. The Bespoke refrigerator also offers Samsung’s trademark large capacity, convenience, and powerful cooling performance.
Innovative Features and Customization
Samsung’s Bespoke appliances are designed to cater to the unique tastes and preferences of consumers. The Bespoke refrigerator, for instance, allows users to customize the color and material of the front panels, making it possible to match the refrigerator with the overall aesthetic of their kitchen. This level of customization is a significant departure from the traditional one-size-fits-all approach to home appliances.
In addition to aesthetic customization, the Bespoke refrigerator offers advanced features such as the FlexZone, which allows users to convert compartments from fridge to freezer and vice versa, depending on their storage needs. This flexibility ensures that the refrigerator can adapt to various lifestyle changes and food storage requirements.
Samsung’s Bespoke Kitchen package also includes other connected devices such as ovens, dishwashers, and cooktops. These appliances are designed to work seamlessly together, providing a cohesive and efficient kitchen experience. For example, the Bespoke oven can be controlled remotely via a smartphone app, allowing users to preheat the oven or adjust cooking settings from anywhere.
“Our Bespoke appliances are not just about aesthetics; they are about creating a personalized and efficient home environment,” said JaeSeung Lee. “We believe that our customers should have the freedom to design their living spaces in a way that reflects their individual tastes and lifestyles.”
Samsung’s commitment to innovation is evident in the technology integrated into the Bespoke appliances. The refrigerators are equipped with advanced cooling systems that ensure even temperature distribution and optimal food preservation. The digital inverter compressor adjusts its speed based on cooling demand, resulting in energy efficiency and reduced noise levels.
Furthermore, Samsung’s SmartThings platform allows users to connect and control their Bespoke appliances through a single app. This integration enables users to monitor energy usage, receive maintenance alerts, and even get recipe suggestions based on the ingredients available in their refrigerator.
The global expansion of the Bespoke Appliance range signifies Samsung’s dedication to meeting the diverse needs of consumers worldwide. By offering customizable and connected appliances, Samsung is setting a new standard for home appliances that prioritize both functionality and personalization.
You can find out more information about Samsung’s Bespoke Appliance range over at their website at the link below.
Source Samsung
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