Samsung Mobile has had an excellent year, with the company beating its target of 325 million mobile phones sold in 2011, mainly thanks to the popularity of Samsung’s Galaxy range of smartphones.
Now Samsung has set themselves a new target for 2012, the company intends to sell over 374 million mobile phones next year, a 15 percent increase on this year’s target.
The Success of the Galaxy Range
Samsung’s Galaxy range has been a significant contributor to their success. The Galaxy S II, in particular, has been a standout model, receiving rave reviews for its sleek design, powerful performance, and impressive features. The Galaxy S II’s success has set a high bar for its successor, the Galaxy S III, which is highly anticipated by consumers and industry experts alike. The Galaxy range’s popularity can be attributed to its cutting-edge technology, user-friendly interface, and the robust Android operating system that powers these devices.
Samsung also expects to sell a lot of smartphones again, and has set themselves a target of 150 million smartphones in 2012. We suspect that they will probably sell quite a few more than this target if the new Samsung Galaxy S III is as good as its predecessor. The Galaxy S III is rumored to feature even more advanced technology, including a faster processor, improved camera capabilities, and a larger, more vibrant display. These enhancements are likely to attract a significant number of new customers as well as encourage existing Samsung users to upgrade.
Expanding Market Reach
In addition to the Galaxy range, Samsung has been expanding its market reach by introducing a variety of mobile phones catering to different segments of the market. From high-end smartphones to budget-friendly models, Samsung has something for everyone. This diverse product lineup has helped Samsung capture a larger share of the global mobile phone market. For instance, the Samsung Galaxy Note series has carved out a niche for itself with its large screen and S Pen functionality, appealing to users who prefer a device that bridges the gap between a smartphone and a tablet.
Moreover, Samsung’s aggressive marketing strategies and strong distribution network have played a crucial role in their success. The company has invested heavily in advertising campaigns, partnerships, and sponsorships to increase brand visibility and attract more customers. Samsung’s presence in emerging markets has also been a key factor in their growth. By offering affordable yet feature-rich smartphones, Samsung has been able to tap into the growing demand for mobile phones in countries like India, Brazil, and Indonesia.
Another aspect of Samsung’s strategy is their focus on innovation. The company has been at the forefront of introducing new technologies and features in their mobile phones. For example, Samsung was one of the first manufacturers to introduce AMOLED displays, which offer better color reproduction and energy efficiency compared to traditional LCD screens. Samsung has also been a pioneer in the development of foldable smartphones, with the Galaxy Z Fold and Galaxy Z Flip series showcasing their commitment to pushing the boundaries of mobile technology.
In conclusion, Samsung Mobile’s impressive performance in 2011 and their ambitious targets for 2012 reflect the company’s strong position in the global mobile phone market. With the continued success of the Galaxy range, the introduction of innovative new products, and a focus on expanding their market reach, Samsung is well-positioned to achieve their goals and maintain their leadership in the industry. As consumers eagerly await the launch of the Galaxy S III and other upcoming models, it will be interesting to see how Samsung continues to evolve and shape the future of mobile technology.
Source
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
