Yesterday, Samsung unveiled the highly rumored Galaxy Note 7 smartphone, which will go up for pre-order in the US later today. The Galaxy Note 7 is packed with cutting-edge features, including an iris scanner for enhanced security, a dual-curved display, and water resistance. It also supports the S Pen stylus, which has been improved for better precision and functionality.
Sales Projections and Market Impact
According to Hyundai Securities analyst Kim Dong-won, Samsung Galaxy Note 7 sales could reach 12 million for the second half of 2016. This projection is based on the strong demand for premium smartphones and the innovative features that the Galaxy Note 7 offers.
“The Galaxy Note 7, which is scheduled to be launched on Aug. 19, will preoccupy demand for premium phones before Apple’s iPhone 7 that comes out later in September,” said Kim Dong-won, analyst at the securities firm. “Considering its Galaxy S7 sibling is stilling selling strong since its launch five months ago, Samsung is expected to see a modest decline in overall smartphone sales in the latter half of this year.”
This is not as high as the Galaxy S7 Edge, which is the best-selling smartphone for the first half of 2016 with 13.3 million units sold, but it’s still good enough as the Galaxy Note series has a different type of audience. The Note series is particularly popular among business professionals and tech enthusiasts who value the productivity features offered by the S Pen and the large display.
Challenges and Future Outlook
Additionally, Kim Dong-won also expects that Samsung’s overall smartphone sales will decline in the second half of the year. He also forecasted a 10 percent decrease to 3.9 trillion in the third quarter operating profit of Samsung’s mobile business. This decline is attributed to the intense competition in the smartphone market, especially with the upcoming release of Apple’s iPhone 7.
Despite these challenges, the Galaxy Note 7 is expected to perform well due to its unique features and strong brand loyalty. The device’s water resistance, which allows it to be submerged in water for up to 30 minutes, and the enhanced S Pen, which can now write on the screen even when it is wet, are likely to attract a significant number of consumers.
Moreover, Samsung has also introduced a new feature called Samsung Pass, which uses the iris scanner for secure authentication in banking and other applications. This feature is expected to appeal to users who prioritize security and convenience.
In conclusion, while the Galaxy Note 7 may not surpass the sales of the Galaxy S7 Edge, it is still poised to make a significant impact in the premium smartphone market. Samsung’s focus on innovation and user experience continues to set it apart from its competitors, and the Galaxy Note 7 is a testament to this commitment.
Source: Korea Herald, SamMobile
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