According to a recent report published by research firm, both Amazon and Samsung are taking a share of the tablet market for Apple’s iPad with their latest tablet devices.
The report says that Apple now has around 50.4 percent of the overall tablet market for quarter three of 2012, this compares to a 59.7 percent share for the same period in 2011.
Samsung is in second place with an 18.4 percent share of the tablet market, up from 6.5 percent for the same period in 2011, and Amazon is in third place with a 9 percent share.
Apple’s Market Dynamics
After a very strong second quarter, Apple saw growth slow as both consumer and commercial (including education) shipments declined, and rumors of a forthcoming iPad mini began to heat up,” said Tom Mainelli, research director, Tablets at IDC. “We believe a sizeable percentage of consumers interested in buying an Apple tablet sat out the third quarter in anticipation of an announcement about the new iPad mini. Now that the new mini, and a fourth-generation full-sized iPad, are both shipping we expect Apple to have a very good quarter. However, we believe the mini’s relatively high $329 starting price leaves plenty of room for Android vendors to build upon the success they achieved in the third quarter.”
Apple’s market share decline can be attributed to several factors. The anticipation of the iPad mini played a significant role, as many potential buyers chose to wait for the new product. Additionally, the competitive pricing and features of Android tablets have made them an attractive alternative for consumers. The iPad mini’s starting price of $329, while lower than the full-sized iPad, still leaves a gap that competitors like Amazon and Samsung are eager to fill with their more affordable options.
Samsung and Amazon’s Growth
Samsung’s growth in the tablet market is noteworthy. The company’s market share increased from 6.5 percent in 2011 to 18.4 percent in 2012. This growth can be attributed to Samsung’s aggressive marketing strategies and the introduction of a variety of tablet models catering to different segments of the market. Samsung’s Galaxy Tab series, for example, offers a range of sizes and features, appealing to both budget-conscious consumers and those looking for high-end devices.
Amazon, on the other hand, has carved out a niche for itself with its Kindle Fire tablets. With a 9 percent market share, Amazon has positioned the Kindle Fire as a cost-effective alternative to the iPad. The Kindle Fire’s integration with Amazon’s ecosystem, including access to a vast library of books, movies, and apps, makes it an attractive option for consumers. Additionally, Amazon’s aggressive pricing strategy has helped it capture a significant portion of the market.
The competition between Apple, Samsung, and Amazon is likely to intensify in the coming years. As technology continues to evolve, these companies will need to innovate and adapt to changing consumer preferences. For instance, the introduction of new features such as improved battery life, enhanced display quality, and better integration with other devices will be crucial in attracting and retaining customers.
Moreover, the tablet market is not just limited to these three players. Other companies like Microsoft, Google, and Lenovo are also making strides in this space. Microsoft’s Surface tablets, for example, offer a unique blend of productivity and entertainment features, appealing to both business users and casual consumers. Google’s Nexus tablets, on the other hand, provide a pure Android experience, attracting tech enthusiasts and developers.
In conclusion, while Apple remains the dominant player in the tablet market, the competition from Samsung and Amazon is growing stronger. The evolving landscape of the tablet market presents both challenges and opportunities for these companies. As they continue to innovate and adapt to consumer needs, the market dynamics are likely to shift, making it an exciting space to watch.
Source The Next Web
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