Sainsbury’s has this week announced the launch of a new Sainsbury’s Food Rescue application an service which has been developed in partnership with Google to enable consumers to discover recipes that they can use on food they might otherwise have thrown away.
New data revealed by Google indicates that searches for recipes using leftover food have surged by 33 percent compared to last year, with 64 percent of searches done by users on-the-go via mobile devices.
“Sainsbury’s Food Rescue aims to satisfy Brits’ growing appetite to waste less as busy, cash-conscious families continue to rediscover habits such as meal planning and using leftovers to make their hard-earned money go further.
WRAP data estimates that 4.2 million tonnes of avoidable food and drink is still wasted each year, leading to the average family losing out on £60 each month. Sainsbury’s Food Rescue has the potential to help families make those savings through offering inspiration on how to use up the food they already have.”
For more information about the new Sainsbury’s Food Rescue app and service watch the video below or jump over to the Sainsbury’s Food Rescue website.
“Using our voice search technology, the Food Rescue tool allows Sainsbury’s customers to use up the food that they might otherwise throw away. Simply say what ingredients you have left and discover simple inspirational recipes. Whether you are on the way home thinking about what’s for dinner, at the supermarket lacking inspiration or in the kitchen, the tool will help you save and get better value for money by not wasting food.”
Source: Sainsbury’s
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