Generally, the machine manufacturers really frown on shaking the machines. I bet most of us have done this at one point or another when we put in our quarters, and no drink came out. A beer company called Cerveza Salta has a cool new beer vending machine that you have to hit if you want your drink.
The machine was created by advertising agency Ogilvy for part of Argentina that is packed with fans of rugby. The vending machine is called the Rugbeer and there are no buttons you press to get your beer. You put in your money, and then you have to run and slam into the side of the machine to get your drink.
How the Rugbeer Vending Machine Works
A slight hit won’t do the trick either; the vending machine has a meter on the front. If you can’t get that meter out of the red zone and up into the green, you don’t get your beer. This unique mechanism ensures that only those who can muster enough strength and enthusiasm will be rewarded with a cold beer. The concept is not only innovative but also ties in perfectly with the spirit of rugby, a sport known for its physicality and toughness.
The Rugbeer vending machine is equipped with sensors that measure the force of the impact. When a user slams into the machine, these sensors gauge the intensity of the hit and display the result on the meter. If the force is sufficient, the machine dispenses a beer. This adds an element of fun and challenge, making the process of getting a drink an engaging experience.
The Cultural Impact and Popularity
The Rugbeer vending machine has become a sensation among rugby fans and beer enthusiasts alike. It has been featured in various bars and events, drawing crowds eager to test their strength and enjoy a refreshing beer. The machine not only serves as a vending unit but also as a social activity, encouraging camaraderie and friendly competition among users.
Moreover, the Rugbeer machine has sparked discussions about the intersection of technology, marketing, and culture. By integrating a physical challenge into the vending process, Ogilvy has created a memorable and interactive marketing tool that resonates with the target audience. This approach highlights the potential for creative advertising strategies to enhance brand engagement and customer experience.
The success of the Rugbeer machine has also inspired other companies to explore similar concepts. For instance, some vending machines now incorporate games or quizzes that users must complete to receive their product. These innovations reflect a broader trend towards making everyday interactions more dynamic and entertaining.
The Rugbeer vending machine is a testament to the power of creative thinking in product design and marketing. By combining the love of rugby with the enjoyment of beer, Cerveza Salta and Ogilvy have created a unique and memorable experience that continues to captivate audiences. Whether you’re a rugby fan or just someone looking for a fun way to get a drink, the Rugbeer machine offers a refreshing twist on the traditional vending machine concept.
via DigitalTrends
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