Generally, the machine manufacturers really frown on shaking the machines. I bet most of us have done this at one point or another when we put in our quarters, and no drink came out. A beer company called Cerveza Salta has a cool new beer vending machine that you have to hit if you want your drink.
The machine was created by advertising agency Ogilvy for part of Argentina that is packed with fans of rugby. The vending machine is called the Rugbeer and there are no buttons you press to get your beer. You put in your money, and then you have to run and slam into the side of the machine to get your drink.
A slight hit won’t do the trick either; the vending machine has a meter on the front. If you can’t get that meter out of the red zone and up into the green, you don’t get your beer.
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