Ford has announced a new application that supports the iPhone and will be coming for other platforms later called Roximity. The new app is designed specifically to work with Ford’s Sync AppLink. When the app is installed on your smartphone, drivers then connect the smartphone to the car using the onboard USB plug.
Once the app is running and the phone is connected to the vehicle, as the driver cruises down the road the app will show deals at local restaurants and other stores that you might want to stop and try out. The user can choose how many notifications are given each day or each week and can choose from specific retail categories they’re interested in.
The app uses location aware services and can find deals you might not know of otherwise. The app can also be fully controlled using voice commands. “The launch of ROXIMITY is truly exciting for us, since it was the SYNC in-car experience that sparked the team to go from idea to reality,” said Doug VanDagens, global director of Ford Connected Services. “Finding and supporting startups like ROXIMITY is what will keep Ford at the forefront of in-car connectivity innovations. With ROXIMITY we become the first automaker to offer a personalized daily deal location service.”
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