Samsung is set to launch a new Rose Pink color option for the Galaxy S8+ in Taiwan carrying a TW 27,900 ($920) price tag.
According to the report, the new colour option is available for a limited time period on the company’s website, and there’s no word about the number of units available in the company’s inventory.
Rebranding of Color Options
In addition to introducing the Rose Pink variant, Samsung has decided to rebrand the existing color options available in the Taiwanese market. The new names are Ice Lake Blue, Smoked Purple Grey, and Quicksand Gold. This rebranding effort is likely aimed at refreshing the product lineup and attracting more customers by giving the colors more appealing and descriptive names.
Specifications and Features
Apart from the fancy name and new colour, there’s nothing different about the new variant. It boasts the same set of specifications, including a 6.2-inch Infinite display sporting a 1440×2960 pixels resolution, an Exynos 8895 octa-core processor, a 12MP camera for photos and videos, an 8MP front-facing camera, a 3,500 mAh battery and ships with Android 7.0 Nougat as its operating system out of the box.
The 6.2-inch Infinite display is one of the standout features of the Galaxy S8+, offering vibrant colors and deep blacks, making it ideal for media consumption and gaming. The Exynos 8895 octa-core processor ensures smooth performance, whether you’re multitasking or running demanding applications. The 12MP rear camera is equipped with dual-pixel technology, allowing for quick focusing and excellent low-light performance. The 8MP front-facing camera is perfect for selfies and video calls, providing clear and sharp images.
The 3,500 mAh battery offers a decent amount of usage time, ensuring that you can go through your day without constantly needing to recharge. Additionally, the Galaxy S8+ supports fast charging and wireless charging, adding to the convenience. The device also comes with IP68 water and dust resistance, making it durable and reliable in various conditions.
There’s no word if the company plans to launch the new colour option for other global markets, but we’ll keep an eye on the news and update you if we get to know anything about the launch of the new colour in other markets. Stay tuned.
Market Strategy and Consumer Appeal
Samsung’s decision to introduce a new color variant and rebrand existing ones can be seen as a strategic move to maintain consumer interest and drive sales. Limited edition color options often create a sense of urgency among consumers, encouraging them to make a purchase before the variant is no longer available. This strategy can be particularly effective in markets like Taiwan, where consumers may be looking for unique and exclusive products.
Moreover, the rebranding of color options to names like Ice Lake Blue, Smoked Purple Grey, and Quicksand Gold adds a layer of sophistication and allure to the product lineup. These names evoke imagery and emotions that can enhance the overall appeal of the device, making it more attractive to potential buyers.
In conclusion, while the new Rose Pink color option for the Galaxy S8+ may not bring any changes in terms of specifications, it does offer consumers a fresh and stylish choice. The rebranding of existing color options further adds to the device’s appeal, making it a compelling option for those looking to stand out. As always, we’ll keep you updated on any further developments regarding the availability of these new color options in other markets.
Source: SamMobile
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