RIM has dropped the minimum app price for applications in its BlackBerry World app store ahead of the launch of their BlackBerry 10 OS, which launches this Wednesday, the 30th of January.
Prices have been dropped in Europe by around 25 percent. In the UK, the previous minimum price for an app was £1.00; this has now been dropped to £0.75.
These updates will help to position your content items to be more competitive and attractive to customers in the UK and Eurozone markets. The goal of this adjustment is to ensure prices are in line with currency fluctuations and ensure content within BlackBerry World is competitive.
Impact on Developers and Consumers
The reduction in app prices is a strategic move by RIM to attract both developers and consumers to the BlackBerry platform. For developers, the lower price point can potentially lead to higher download volumes, as consumers may be more willing to purchase apps at a reduced cost. This can be particularly beneficial for new developers looking to establish a presence in the app market. Additionally, the competitive pricing can help developers gain visibility and increase their user base more rapidly.
For consumers, the price drop makes BlackBerry World more appealing, especially in a market where app prices can vary significantly across different platforms. The reduced prices can encourage users to explore and purchase more apps, enhancing their overall experience with BlackBerry devices. This move is also timely, as it coincides with the launch of the BlackBerry 10 OS, which aims to revitalize the brand and offer a fresh, innovative user experience.
Comparison with Other App Stores
When comparing BlackBerry World’s pricing strategy to other major app stores like Apple’s App Store and Google Play, it’s clear that RIM is making a concerted effort to remain competitive. Both Apple and Google have established minimum app prices, and by lowering its own, RIM is positioning BlackBerry World as a viable alternative for both developers and consumers.
In the US, the minimum price for apps in BlackBerry World is currently set at $0.99. While RIM has not yet announced any changes to this pricing, it is possible that similar adjustments could be made to align with the new pricing strategy in Europe. This would further enhance the competitiveness of BlackBerry World in the global market.
Moreover, the pricing adjustment reflects RIM’s understanding of the importance of currency fluctuations and regional economic conditions. By aligning app prices with these factors, RIM ensures that its app store remains attractive and accessible to a broader audience.
RIM has not announced what the minimum price will be in the US BlackBerry World Store. Prices are currently set at $0.99. As soon as we get some more information, we will let you guys know.
Source The Next Web
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