RIM has re-branded its BlackBerry App World, and the app store is now called the BlackBerry World. This change reflects the store’s expanded offerings, as it will include more than just applications; you will also be able to download music and videos from BlackBerry World.
RIM will be rolling out the BlackBerry World to their PlayBook tablets initially, which will then be followed by their smartphones over the next 24 hours.
With BlackBerry World, there are various ways to browse, download, buy, and manage apps using a BlackBerry smartphone, BlackBerry PlayBook tablet, or desktop or laptop computer,— inspiration is at your fingertips. And if you find something you love and want to tell the world, you can easily share it with your friends over BBM, Facebook and Twitter. Also, you can simply tap smartphones together and invite your friends to download it* — just like that.
RIM is obviously getting ready for the launch of their new BlackBerry 10 OS, which will launch along with their new BlackBerry 10 devices on the 30th of January.
Expanded Content and Features
The rebranding to BlackBerry World signifies a strategic shift for RIM, aiming to create a more comprehensive digital ecosystem. By including music and videos, BlackBerry World is positioning itself as a one-stop-shop for all digital content needs. This move is likely to attract a broader audience, including those who may not have previously considered BlackBerry for their entertainment needs.
For example, users can now purchase the latest albums from their favorite artists or download popular movies and TV shows directly to their devices. This expanded content offering is designed to compete with other major digital stores like Apple’s iTunes and Google Play, providing BlackBerry users with a more enriched and versatile experience.
Integration with BlackBerry 10 OS
The timing of this rebranding is no coincidence. With the imminent launch of the BlackBerry 10 OS, RIM is setting the stage for a seamless integration of BlackBerry World with its new operating system. The BlackBerry 10 OS promises a range of new features and improvements, including a more intuitive user interface, enhanced security measures, and better performance.
One of the standout features of BlackBerry 10 is its ability to run Android apps, significantly increasing the number of available applications. This compatibility will be a game-changer for BlackBerry users, who will now have access to a vast library of apps that were previously unavailable. The integration of BlackBerry World with BlackBerry 10 ensures that users can easily find and download these apps, along with other digital content, all from a single platform.
Moreover, BlackBerry World will support various payment methods, including carrier billing, credit cards, and PayPal, making it easier for users to purchase content. The store will also feature personalized recommendations based on user preferences and browsing history, helping users discover new apps, music, and videos that match their interests.
In addition to these features, BlackBerry World will offer a range of tools for developers, including analytics and promotional opportunities, to help them reach a wider audience. This focus on developer support is crucial for building a robust app ecosystem, which in turn will attract more users to the platform.
RIM’s rebranding of BlackBerry App World to BlackBerry World is a significant step in the company’s efforts to revitalize its brand and compete in the highly competitive digital content market. By offering a wider range of content and integrating seamlessly with the upcoming BlackBerry 10 OS, BlackBerry World aims to provide a more comprehensive and user-friendly experience for its customers.
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