The new Britney Spears video ‘Hold It Against Me‘ is a great example of blatant product placement and how advertising in now using movies and TV programs for product advertising in a big way.
Product placement in films and international programmes has been allowed on UK television for many years. But now UK telecoms regulator Ofcom has now changed its policy on product placement and will start allowing product placement in British-made TV programming, starting from next Monday, February 28th.
The warn us of the dangers of this new type of advertising Ofcom has come up with a logo for product placement. Thats will warn you of a product placement.
When a product is positioned with in the TV program the new logo pictured above will be shown to alert you of subtle advertising, or not so subtle in some cases.
The logo has to be shown at the beginning of the programme, and repeated after any advertising break during the programme. It also has to be shown again at the end of the programme. But TV channels don’t have to show the logo on programmes that were originally broadcast outside the UK.
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