Microsoft unveiled their new Surface tablet yesterday, and the entry-level version of the Microsoft Surface, which will retail for $499, has sold out in under 24 hours. Microsoft is now showing the device shipping within three weeks.
Although Microsoft did state when they put the device up for pre-order that inventory would be limited initially, there are no details as yet on how many tablets Microsoft made available for pre-order.
Yesterday, we heard that Microsoft is rumored to be making between three and five million Surface tablets before the end of the year. We wonder if demand for the Surface will be high enough for Microsoft to sell that many tablets before the end of 2012.
Features and Specifications
The Microsoft Surface tablet boasts a range of impressive features designed to compete with other leading tablets in the market. The entry-level version comes with a 10.6-inch ClearType HD display, providing vibrant colors and sharp images. It is powered by an NVIDIA Tegra 3 processor, ensuring smooth performance for everyday tasks and multimedia consumption. The tablet also includes 2GB of RAM and 32GB of internal storage, which can be expanded via a microSD card slot.
One of the standout features of the Surface tablet is its integrated kickstand, which allows users to prop up the device for hands-free viewing. Additionally, the tablet comes with a full-sized USB 2.0 port, making it easy to connect peripherals such as external hard drives, keyboards, and mice. The Surface also supports Bluetooth 4.0 and Wi-Fi connectivity, ensuring users can stay connected on the go.
Market Competition and Future Prospects
The Surface tablet enters a highly competitive market dominated by established players like Apple’s iPad and various Android tablets from manufacturers such as Samsung, Google, and Amazon. Microsoft’s decision to price the entry-level Surface at $499 places it in direct competition with the iPad, which has a similar price point. However, the Surface’s unique features, such as the kickstand and USB port, may give it an edge among consumers looking for a versatile device that can function as both a tablet and a lightweight laptop.
Microsoft’s strategy to produce between three and five million Surface tablets by the end of the year indicates their confidence in the product’s potential success. If the initial pre-order sellout is any indication, there is significant consumer interest in the Surface. However, it remains to be seen whether this interest will translate into sustained sales over the coming months.
In addition to the entry-level model, Microsoft is also offering a higher-end version of the Surface, known as the Surface Pro. This model features an Intel Core i5 processor, a higher-resolution display, and additional storage options. The Surface Pro is aimed at professionals and power users who require more robust performance and capabilities from their tablet.
As the holiday season approaches, Microsoft will likely ramp up its marketing efforts to promote the Surface tablet. The company has already launched a series of advertisements highlighting the device’s unique features and capabilities. Additionally, Microsoft is expected to leverage its extensive retail network, including its own Microsoft Stores and partnerships with major electronics retailers, to ensure the Surface is widely available to consumers.
The initial sellout of the entry-level Microsoft Surface tablet suggests strong consumer interest in the device. With its competitive pricing, unique features, and Microsoft’s commitment to producing millions of units, the Surface has the potential to make a significant impact in the tablet market. As we move closer to the end of the year, it will be interesting to see how the Surface performs in terms of sales and whether it can establish itself as a viable alternative to other leading tablets.
Source BGR
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