Pinterest has announced the launch of a new automatic object detection feature which will work with your smartphone’s camera. This innovative feature is set to enhance the user experience by making it easier to find and purchase products directly through the platform.
On top of this new feature, the company is also rolling out its buyable pins and shopping bag to the web version of Pinterest. This means users can now shop seamlessly across different devices, making Pinterest not just a place for inspiration but also a convenient shopping destination.
Automatic Object Detection
The automatic object detection feature is designed to recognize objects within a Pin’s image. This technology will allow users to visually search for products within a Pin, making it easier to find similar items or even purchase them directly. For example, if you see a stylish chair in a Pin, the object detection feature can help you find where to buy that chair or similar ones.
Today, we’re introducing automatic object detection for the most popular categories on Pinterest, so people can visually search for products within a Pin’s image. As we look to the future of visual search, we’re also starting to preview new camera search technology that’ll give Pinners recommendations for the products they find in the real world. Pinners will soon be able to snap a photo of a single object like sneakers – and get recommendations on Pinterest, or even take a photo of an entire room and get results for multiple items.
This feature is particularly useful for those who love to shop online but find it challenging to describe what they are looking for in words. By simply taking a photo, users can get recommendations for similar products, making the shopping experience more intuitive and enjoyable.
Buyable Pins and Shopping Bag
In addition to the automatic object detection feature, Pinterest is expanding its e-commerce capabilities by introducing buyable pins and a shopping bag to its web version. Buyable pins allow users to purchase products directly from Pinterest without having to leave the platform. This feature has been available on the mobile app for some time, and its introduction to the web version is a significant step in making Pinterest a comprehensive shopping platform.
The shopping bag feature allows users to add multiple items from different pins into a single cart, making the checkout process more streamlined. This is particularly beneficial for users who like to browse and shop for various items at once. For example, if you are planning to redecorate your living room, you can add a sofa, a coffee table, and some decorative pillows to your shopping bag and purchase them all in one go.
These new features are part of Pinterest’s broader strategy to integrate more advanced technology into its platform, making it not just a place for inspiration but also a powerful tool for shopping and discovery. The company is continually looking for ways to improve the user experience and make it easier for people to find and purchase the products they love.
You can find out more details about these new features coming to Pinterest over at the company’s website at the link below.
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