Phillips has announced that it has plans to launch a new line of tablets running Google’s latest Android 4.0 Ice Cream Sandwich (ICS) operating system. The new range of tablets will be equipped with 7 inch screens and will be powered by MIPS processors, rather than x86 or ARM processors.
Specifications and Features
Very little is known about the new tablets at the moment, but using their previous models as reference you can probably expect them to be equipped with a range of media codecs including MP4, H.264, and WMV, and be equipped with batteries providing around 4 to 5 hours of juice. The tablets are likely to feature a capacitive touchscreen, which is standard for modern tablets, ensuring a responsive and smooth user experience. Additionally, the tablets may come with front and rear cameras, enabling video calls and photography.
The choice of MIPS processors is particularly interesting. MIPS processors are known for their efficiency and cost-effectiveness, which could make these tablets more affordable compared to those using x86 or ARM processors. This could be a strategic move by Phillips to capture a larger market share, especially in emerging markets where cost is a significant factor.
Market Strategy and Availability
Phillips is looking to start rolling out its new MIPS powered tablets in China to start, but unfortunately no information on pricing or worldwide availability has been released as yet. The decision to launch initially in China could be due to the large and rapidly growing consumer electronics market in the region. China has a massive base of tech-savvy consumers who are always on the lookout for new and affordable gadgets. By targeting this market first, Phillips could gain valuable insights and feedback, which could be used to refine the product before a global launch.
Moreover, Phillips might be planning to partner with local Chinese retailers and e-commerce platforms to ensure a wide distribution network. This would help in reaching a larger audience quickly and efficiently. The company could also be considering various promotional strategies, such as online flash sales and bundled offers, to attract early adopters.
As soon as information comes to light we will keep you updated as always. The anticipation surrounding these new tablets is palpable, and tech enthusiasts around the world are eagerly waiting for more details. Given Phillips’ reputation for quality and innovation, these tablets could very well set new standards in the industry.
In conclusion, Phillips’ upcoming line of Android 4.0 Ice Cream Sandwich tablets powered by MIPS processors is generating a lot of excitement. While many details are still under wraps, the potential for these tablets to offer a unique combination of performance, affordability, and advanced features is high. Stay tuned for more updates as we get closer to the official launch.
Source: Liliputing
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
