So Pepsi wants to finally harness the power of social connectivity with a new type of vending machine that would more than level the playing field against its big rival. The whole concept is rather strange, allowing people to buy their friends drinks by entering a name and mobile number. Dudes, why not buy your own drinks?
According to Reuters, the newfangled “social vending machine” is supposed to,
A prototype of the new technology will debut at a trade show this week in Chicago. Coke started testing its Freestyle vending machine, which has a digital touchscreen and can dispense more than 100 flavor combinations, in 2009.
Pepsi’s new system lets users give their friends a beverage gift by entering the recipient’s name, mobile phone number and a personalized text message or video. The gift is delivered with a system code and instructions to redeem it at any similar machine.
Innovative Features of Pepsi’s Social Vending Machine
Pepsi’s social vending machine is not just about sending drinks to friends; it incorporates several innovative features that make it stand out. One of the most intriguing aspects is the “random acts of refreshment” feature. This allows users to send a soda to someone who has done something noteworthy, such as a good deed, or simply to celebrate a special occasion like a birthday. This feature aims to create a sense of community and goodwill among users, encouraging them to spread positivity through small, refreshing gestures.
Moreover, the machine is equipped with a touchscreen interface that makes the process of sending and receiving drinks straightforward and user-friendly. Users can choose from a variety of beverages, enter the recipient’s details, and even record a personalized video message. This adds a personal touch to the gift, making it more than just a simple transaction.
Comparing Pepsi’s Social Vending Machine to Coke’s Freestyle Machine
While Pepsi is introducing its social vending machine, it’s worth noting that Coca-Cola has also been innovating in the vending machine space. Coke’s Freestyle vending machine, which debuted in 2009, offers a different kind of user experience. The Freestyle machine features a digital touchscreen that allows users to mix and match over 100 different flavor combinations. This customization aspect has been a hit among consumers who enjoy creating their unique beverage blends.
In contrast, Pepsi’s social vending machine focuses more on the social and interactive aspects of the vending experience. By allowing users to send drinks to friends and strangers alike, Pepsi aims to create a more connected and engaging user experience. While Coke’s Freestyle machine emphasizes customization and variety, Pepsi’s machine emphasizes social interaction and connectivity.
Both machines represent significant advancements in vending technology, but they cater to different consumer needs and preferences. Pepsi’s approach leverages the power of social media and connectivity, while Coke’s Freestyle machine focuses on offering a wide range of beverage options.
It even gets a little out of hand with the “random acts of refreshment feature” where people can send soda to other people who did something great/awesome/cool. Or if it’s the other person’s birthday.
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