Opera has launched a new HTML5 based TV Store this week that will now provide applications and web browsing support to Smart TVs. Using the Cloud based Opera Store users will be able to store and upgrade applications without the need for any additional hardware. The apps are also cross-platforms allowing you to use the apps on any Smart TV you may have or purchase in the future.
As well as their TV Store Opera has also unveiled their new Opera TV Emulator designed to enable developers to create debug and deploy TV applications right from their PC with out the need for expensive outlays to get started in developing TV based applications.
Lars Boilesen, CEO of Opera Software explains:
“Traditionally, the TV has been pretty static as a device. The era of when you had to buy more expensive equipment to get new functions on the TV is over,” – “New approaches to TV software, such as the Opera TV Store, make it easier for OEMs (original equipment manufacturers) to implement smarter functions on connected TVs and content providers to reach a wider audience with their HTML5 apps,”