OnePlus is set to launch a new fitness tracker this month, the OnePlus Band, with the official release date scheduled for the 14th of January. This new device marks OnePlus’s entry into the fitness tracker market, aiming to compete with other established brands like Fitbit and Xiaomi.
OnePlus recently teased this new device, and now it looks like we also have some specifications on this new fitness tracker. The news comes in a tweet from Ishan Agarwal, who has revealed some of the device’s specifications. These can be seen in the tweet below.
Exclusive: OnePlus Band Launching on January 11 in India
-24/7 Heart Rate + SpO2 Blood Saturation Monitoring
-Sleep Tracking
-1.1″ Touch AMOLED Display
-14 Days Battery
-IP68
-13 Exercise Modes-Around INR ₹2,499
What do you think? 😃 #OnePlus #OnePlusBand #SmartEverywear pic.twitter.com/tCLLwCrrTV
— Ishan Agarwal (@ishanagarwal24) January 4, 2021
Key Features of the OnePlus Band
The OnePlus Band is packed with features that make it a compelling choice for fitness enthusiasts. One of the standout features is the 24/7 heart rate monitoring, which allows users to keep track of their heart health throughout the day. Additionally, the device includes SpO2 blood saturation monitoring, a feature that has become increasingly important in the wake of the COVID-19 pandemic. This feature helps users monitor their blood oxygen levels, providing insights into their respiratory health.
Another significant feature is sleep tracking, which helps users understand their sleep patterns and improve their sleep quality. The 1.1″ touch AMOLED display ensures that all data is easily accessible and readable, even in bright sunlight. The device boasts a 14-day battery life, making it convenient for users who do not want to charge their fitness tracker frequently.
The OnePlus Band is also IP68 rated, meaning it is dust and water-resistant, making it suitable for various environments and activities. With 13 exercise modes, users can track a wide range of physical activities, from running and cycling to yoga and swimming.
Market Position and Pricing
Priced at around INR ₹2,499, the OnePlus Band is positioned as an affordable yet feature-rich fitness tracker. This pricing strategy aims to attract a broad audience, from casual fitness enthusiasts to more serious athletes. The competitive pricing also puts it in direct competition with other popular fitness trackers like the Xiaomi Mi Band series, which has been a favorite in the budget fitness tracker market.
OnePlus has a reputation for delivering high-quality products at competitive prices, and the OnePlus Band seems to follow this tradition. The company has been expanding its product lineup beyond smartphones, with recent launches including smart TVs and wireless earbuds. The addition of a fitness tracker to its portfolio indicates OnePlus’s intention to establish itself as a versatile tech brand.
We will have full details about the new OnePlus Band fitness tracker when the device gets official later this month. Stay tuned for more updates and a comprehensive review once the device is available.
Source Ishan Agarwal, GSM arena
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