This very original camera design concept by Yaniv Berg is hoping to change the traditional design that has been around for decades, including the holding position and aesthetic form.
Berg took his inspiration from the design of old reflex cameras where the eyepiece was on top of the camera rather than at the back.When taking a photo with this style you cradle the camera into your stomach.
Then, as you turn the camera, the interface screen turns the image to display mode, rotating it 180 degrees for you to view it.
What are your thoughts? Do you think Yaniv Berg has created the new shape of camera to come?