It has been an interesting week for Nokia. First, we had Nokia’s CEO Stephen Elop say that the company was ‘standing on a burning platform’, then we heard that the first Meego Nokia device had been cancelled.
So where does this leave Nokia? We have heard that the company will release at least one Meego device this year, and also that they need to make dramatic changes to compete against the iPhone and Android.
Nokia’s Potential Shift to Windows Phone 7
We have been hearing rumors that Nokia will start producing Windows Phone 7 devices, and now Bloomberg is reporting that Nokia’s CEO, Stephen Elop has been having talks with Microsoft’s CEO, Steve Ballmer. This potential partnership could signify a major shift in Nokia’s strategy, as they have traditionally relied on their own Symbian OS and the more recent Meego platform.
The move to Windows Phone 7 could provide Nokia with a much-needed boost in the smartphone market. Windows Phone 7, developed by Microsoft, offers a unique user interface and a growing ecosystem of apps. By adopting this platform, Nokia could leverage Microsoft’s software expertise and extensive developer network to create compelling devices that stand out in the crowded smartphone market.
Exploring Other Options: Android and Beyond
Nokia are holding a meeting tomorrow in London, where their new CEO will detail the company’s strategy for taking the company forward, and we are expecting them to announce a partnership with Microsoft. However, this is not the only option Nokia has been exploring. Bloomberg are also reporting that Elop also held talks with Eric Schmidt from Google about the possibility of using Android as an OS for Nokia devices, although the report says that this is a lot less likely.
The consideration of Android as an alternative OS for Nokia devices is intriguing. Android, being an open-source platform, has seen widespread adoption and has a massive app ecosystem. However, the market is already saturated with numerous Android manufacturers, making it challenging for Nokia to differentiate itself. Additionally, adopting Android would mean competing directly with established players like Samsung and Huawei, which could be a daunting task.
It will be interesting to see what Nokia has to announce tomorrow and to find out what their strategy is. Will it be enough to compete with the iPhone and the growing number of Android devices available? The smartphone market is highly competitive, and Nokia needs a clear and compelling strategy to regain its foothold.
In conclusion, Nokia’s future direction hinges on the decisions made in the coming days. Whether they choose to partner with Microsoft and adopt Windows Phone 7 or explore other options like Android, the company must act swiftly and decisively. The smartphone landscape is evolving rapidly, and Nokia’s ability to adapt and innovate will determine its success in the years to come.
via Mobile Burn
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