Nike is one of the world’s most popular sportswear brands, the company started selling it products on Amazon back in 2017 and now it has decided to stop selling on the platform.
The company has announced that it is changing its retaol strategy, this is all part of the plan by new CEO John Donahoe who is the ex Ebay CEO.
“As part of Nike’s focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon Retail,” the company said in a statement. “We will continue to invest in strong, distinctive partnerships for Nike with other retailers and platforms to seamlessly serve our consumers globally.”
It looks like there will still be Nike merchandise sold on Amazon, with the company sourcing it from third party retailers, it just wont be sold through Nike on Amazon.