As well as announcing their new iPhone 6S handsets last week, Apple also announced their new Apple TV device. The new set-top box won’t launch until October, but it has already generated significant buzz among tech enthusiasts and Apple fans alike.
Andru from Gear Live has managed to get his hands on the new Apple TV ahead of the device’s launch, and we get to see the Apple TV unboxed in the video below.
New Features and Specifications
The new Apple TV comes with Apple’s new tvOS, which is built on iOS 9. This operating system is designed to offer a seamless and intuitive user experience, integrating well with other Apple devices. Apple has also released a new SDK for developers, allowing them to create apps and games specifically for the Apple TV. This opens up a world of possibilities for users, from streaming services to interactive gaming experiences.
There will be two different versions of the Apple TV available: one with 32GB of storage and another with 64GB of storage. This allows users to choose the model that best fits their needs, whether they plan to use the device primarily for streaming or for storing a variety of apps and games.
Innovative Remote Control
One of the standout features of the new Apple TV is its redesigned remote. The new remote comes with a trackpad, motion control, and Apple’s voice-activated assistant, Siri. The trackpad allows for precise navigation, making it easier to scroll through menus and select content. Motion control adds a new dimension to gaming, enabling more interactive and immersive experiences.
Siri integration is another significant upgrade. Users can now control the device and search for movies and TV shows using voice commands. For example, you can ask Siri to “Show me action movies” or “Find episodes of Friends,” and Siri will display relevant results. This makes it much easier to find content without having to type out search queries manually.
Pricing and Availability
Apple will launch their next-generation Apple TV in October. The 32GB model will retail for $149, while the 64GB model will be priced at $199. This pricing strategy positions the Apple TV competitively in the market, offering a range of features and capabilities that justify the cost.
In addition to the hardware and software improvements, Apple is also focusing on content. The new Apple TV will support a variety of streaming services, including popular options like Netflix, Hulu, and HBO. Apple is also rumored to be working on exclusive content deals, which could make the Apple TV an even more compelling option for consumers.
Overall, the new Apple TV represents a significant upgrade over previous models. With its powerful new hardware, innovative remote, and robust software ecosystem, it is poised to be a major player in the streaming and smart TV market.
Source Gear Live
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