We heard a rumor previously that the new 4K Apple TV is coming this year. According to a recent report, we will see the device at Apple’s iPhone 8 event in September.
The news comes in a report from Bloomberg’s Mark Gurman, who has revealed that the device will be announced along with the iPhone 8, iPhone 7S, and 7S Plus at Apple’s press event next month.
Apple’s Big Plans for Content
We heard recently that Apple has big plans for its own content. The company will not have this ready for the launch of the new set-top box. Apple has apparently struck deals with a number of content providers for the new 4K TV. This move is seen as a strategic effort to compete with other streaming giants like Netflix, Amazon Prime, and Hulu. By offering 4K content, Apple aims to provide a richer and more immersive viewing experience for its users.
Apple’s investment in original content has been substantial, with reports suggesting that the company has allocated a budget of over $1 billion for content creation. This includes a variety of genres, from drama series to documentaries, aiming to cater to a wide audience. Although this content won’t be available at the launch of the new Apple TV, it is expected to roll out gradually, enhancing the value proposition of the device over time.
Technical Specifications and Features
The device is expected to be similar to the existing Apple TV in terms of design and features. It will probably come with a new processor, more RAM, and increased storage than the current models. The new processor is likely to be a variant of the A10X Fusion chip, which is used in the iPad Pro, providing a significant boost in performance. This will make the device more capable of handling 4K content and other demanding applications.
Apart from the new 4K TV support, we are not expecting the new Apple TV to have any other major new features. However, the inclusion of High Dynamic Range (HDR) support is highly anticipated. HDR enhances the contrast and color range of the display, making the visuals more vibrant and lifelike. This feature, combined with 4K resolution, will offer an unparalleled viewing experience.
Another potential feature could be the integration of Apple’s virtual assistant, Siri, with more advanced voice control capabilities. This would allow users to search for content, control playback, and even manage smart home devices using voice commands. The remote control is also expected to receive minor upgrades, possibly including haptic feedback and improved ergonomics.
Market Competition and Expectations
The 4K Apple TV will enter a competitive market, facing off against established players like Roku, Amazon Fire TV, and Google Chromecast Ultra. Each of these competitors offers 4K streaming capabilities, and some even come at a lower price point. However, Apple’s ecosystem and seamless integration with other Apple devices could give it an edge.
The pricing of the new Apple TV is still under wraps, but it is expected to be in line with its competitors. Given Apple’s premium branding, it wouldn’t be surprising if the device is priced slightly higher, justified by its superior build quality and performance.
The new 4K Apple TV is shaping up to be a significant upgrade over its predecessor. With enhanced hardware, 4K and HDR support, and future access to exclusive Apple content, it promises to be a compelling option for consumers. The official announcement at Apple’s iPhone 8 event in September will provide more concrete details, and we look forward to seeing how it stacks up against the competition.
Source Bloomberg
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