Today, Netgear has confirmed with the Slashgear Technology website that they are currently evaluating Google TV and may include the technology in their future media streaming products. However, Netgear also says that the Google TV technology “as a platform it’s not there yet.”
Netgear has manufactured set-top boxes in the past and partnered with Roku for a short time last year, bringing Roku boxes to stores. However, the partnership didn’t last, and now Netgear is looking to find another technology to use within its products.
Evaluating Google TV and Android
Netgear explained that they were evaluating Android and the soon-to-be-released Android Ice Cream Sandwich, upon which Google TV will eventually be based. The company is aware that adopting Google TV could still be a risky partnership. This caution comes after Logitech had to cut the prices on its Google TV Revue set-top box, which has now dropped to just $90 from a starting price of $299. This significant price reduction indicates that the market reception for Google TV has been lukewarm, raising concerns about its viability as a long-term platform.
Despite these concerns, the potential integration of Google TV into Netgear’s products could offer several advantages. Google TV aims to merge traditional television with the web, providing users with a seamless experience that combines live TV, streaming services, and web browsing. This could make Netgear’s future products more versatile and appealing to tech-savvy consumers who are looking for an all-in-one entertainment solution.
Potential Benefits and Challenges
One of the key benefits of integrating Google TV is the access to a wide range of apps available on the Google Play Store. Users could download various streaming apps, games, and utilities, thereby enhancing the functionality of their set-top boxes. Additionally, Google TV’s voice search feature could make it easier for users to find content quickly, adding a layer of convenience that is increasingly important in today’s fast-paced world.
However, there are also challenges that Netgear must consider. The primary concern is the platform’s maturity. As Netgear mentioned, Google TV is not yet fully developed, which could lead to issues with stability and performance. Moreover, the competitive landscape for media streaming devices is fierce, with established players like Apple TV, Amazon Fire TV, and Roku already having a significant market share. Netgear would need to ensure that their Google TV-based products offer unique features and superior performance to stand out in this crowded market.
Another challenge is the potential for rapid technological changes. The tech industry is known for its fast-paced evolution, and what is cutting-edge today can become obsolete tomorrow. Netgear would need to invest in continuous updates and improvements to keep their products relevant and competitive.
In conclusion, while the integration of Google TV into Netgear’s future media streaming products holds promise, it is not without its risks. The company will need to carefully evaluate the platform’s development and market reception before making a final decision. If successful, this move could position Netgear as a key player in the evolving landscape of home entertainment technology.
Source: Slashgear
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