Sky has announced that Netflix will be available on their Sky Q boxes from November 2018. This integration marks a significant step in providing a more comprehensive entertainment experience for Sky Q users. Sky also announced that it is launching a new subscription pack called Ultimate On Demand.
The Sky Ultimate On Demand package will include Netflix and Sky’s on-demand content, and it will cost £10 a month. This package aims to offer a seamless viewing experience by combining the vast libraries of both Sky and Netflix. Existing Netflix and Sky Q customers will be able to use their existing accounts with the service, making the transition smooth and hassle-free.
Enhanced Viewing Experience
The integration of Netflix into Sky Q is expected to enhance the viewing experience for users significantly. With this new feature, users will no longer need to switch between different apps or devices to access their favorite shows and movies. Instead, they can enjoy a unified platform that brings together the best of both worlds. This move is part of Sky’s broader strategy to make Sky Q the ultimate destination for TV fans.
Stephen van Rooyen, Chief Executive Officer, Sky UK and Ireland, said: “We want Sky Q to be the number one destination for TV fans. Partnering with Netflix means we will have all the best TV in one great value pack, making it even easier for you to watch all of your favourite shows.
Strategic Partnership
The partnership between Sky and Netflix is a strategic move that benefits both companies. For Sky, it means adding a globally recognized brand to its platform, thereby attracting more subscribers. For Netflix, it offers an opportunity to reach a broader audience through Sky’s established customer base in the UK and Ireland.
Chris Whiteley, Director Business Development UK/IE, Netflix, said: “Innovation is at the core of Netflix. We are delighted to partner with Sky to offer fans a new and exciting way to access the best of entertainment from around the world.”
This collaboration is also a win for consumers, who will have access to a more extensive range of content without the need for multiple subscriptions. The Ultimate On Demand package is designed to offer great value for money, making it an attractive option for households looking to consolidate their entertainment services.
Future Prospects
Looking ahead, this partnership could pave the way for more such collaborations between streaming services and traditional TV providers. As the lines between different types of media consumption continue to blur, integrated solutions like Sky Q with Netflix are likely to become more common. This trend could lead to more competitive pricing and better service offerings for consumers.
Moreover, the success of this partnership could encourage other streaming services to explore similar collaborations, further enriching the entertainment landscape. For instance, we might see other popular streaming platforms like Amazon Prime Video or Disney+ entering into similar agreements with TV providers.
You can find out more details about Netflix and Sky Q over at Sky at the link below. The new service will launch in November, and it promises to revolutionize the way we consume entertainment.
Source Sky
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