Microsoft has announced that it will be integrating Facebook into its search results, and also into their search algorithm, which will fundamentally change the way that Bing search results are created.
Bing Search results will now show you personalized results, with results which your friends have liked, from news stories and many more, and it will also show faces of your Facebook friends, with up to three displayed next to a search result.
“The best decisions are not just fueled by facts, they require the opinions and emotions of your friends,” said Yusuf Mehdi, senior vice president, Bing. “Search is now more than a fact finder — we’re marrying fact-based search results with your friends’ street smarts to combine the best data on the Web with the opinions of the people you trust the most and the collective IQ of the Web.”
You can find out more details about how Facebook is being integrated into Bing over at The Next Web.
