Microsoft is expected to launch their next-generation Xbox console sometime next year. The device is rumored to be called the Xbox 720, and now it would appear that they have another Xbox device in the works.
According to a recent report, Microsoft will be launching an Xbox set-top box for your HDTV to compete with the Apple TV and Google TV. The device is rumored to run on the core components of Windows 8.
Features and Capabilities
As well as being able to stream movies and TV shows, the Xbox TV device is also rumored to offer some sort of casual gaming. This could potentially include popular titles that are easy to pick up and play, making it an attractive option for families and casual gamers. Additionally, the device is expected to integrate many more entertainment features that are currently available on the Xbox, such as music streaming, social media apps, and possibly even fitness programs.
The Xbox TV set-top box is likely to support a wide range of streaming services, including Netflix, Hulu, and Amazon Prime Video, providing users with a comprehensive entertainment hub. The integration of Windows 8 core components suggests that the device will have a user-friendly interface and seamless connectivity with other Windows devices, such as PCs and tablets.
Market Competition and Launch Timeline
The introduction of the Xbox TV set-top box positions Microsoft to compete directly with established players in the market, such as Apple TV and Google TV. Apple TV has been a popular choice for consumers looking for a simple and effective way to stream content to their HDTVs, while Google TV offers a more integrated experience with Android devices. By leveraging the Xbox brand and its existing ecosystem, Microsoft aims to capture a significant share of this growing market.
It will be interesting to see what this new Microsoft Xbox TV device is like. It is rumored to launch before the end of 2013, along with Microsoft’s new Xbox 720 console. The simultaneous release of both devices could create a strong synergy, encouraging consumers to invest in the entire Xbox ecosystem for a unified entertainment experience.
Moreover, the Xbox TV set-top box could potentially support Microsoft’s SmartGlass technology, allowing users to control the device using their smartphones or tablets. This feature would provide an additional layer of convenience and interactivity, further enhancing the appeal of the Xbox TV.
Source The Verge
Have a look at our handy guide which explains the difference between LCD and LED TVs.
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