It’s been some time since HTC unveiled a Windows Phone handset. As far as I remember, the last handset to release with the Windows Phone 8 operating system was HTC 8XT. Now, it seems that Microsoft is in talks with the Taiwanese manufacturer to bring Windows Phone OS to its Android devices to improve its market share.
Microsoft’s Strategic Move
Citing unnamed sources, Bloomberg reports that Microsoft is talking to HTC to bring Windows Phone 8 OS to its Android-based devices. To sweeten the deal, Microsoft even offered HTC to waive off or reduce the license fee as an incentive. This move could be seen as a strategic effort by Microsoft to increase the adoption of its Windows Phone OS, which has struggled to gain significant market share compared to Android and iOS.
There is no news if the users will be able to run both operating systems or switch between them. But, if the rumor is correct, we’ll find out about the details soon enough. The possibility of dual-boot devices could offer users the flexibility to choose between Android and Windows Phone, potentially attracting a broader audience.
HTC’s Current Challenges
HTC is undergoing tough times as the company is having trouble with its Android lineup as well. The competition in the Android market is fierce, with major players like Samsung, Huawei, and Xiaomi dominating the space. HTC’s market share has dwindled over the years, and the company has struggled to differentiate its products in a crowded market.
This new venture with Microsoft, if true, could provide HTC with a unique selling proposition. By offering devices that support both Android and Windows Phone, HTC could appeal to a niche market of users who appreciate the features of both operating systems. However, there’s no clue if this new venture will be successful or not. The success of such a strategy would depend on various factors, including user interest, the seamless integration of both operating systems, and the overall user experience.
Additionally, HTC would need to invest in marketing and educating consumers about the benefits of dual-OS devices. The company would also need to ensure that the hardware is capable of supporting both operating systems without compromising performance.
In conclusion, while the collaboration between Microsoft and HTC to bring Windows Phone OS to Android devices is still a rumor, it presents an interesting possibility for both companies. For Microsoft, it could mean increased adoption of its operating system, and for HTC, it could provide a much-needed boost in a competitive market. Only time will tell if this venture will come to fruition and if it will be successful.
Source: Engadget
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