The surprising part is how much free swag Microsoft is dangling in front of users. Okay, so Internet Explorer isn’t exactly the sexiest browser out there. Some would even argue it never was, but hold on. Microsoft is pretty hot on Internet Explorer 9 and to entice its use, why, Microsoft is going all out. Tickets, subscriptions, etcetera etcetera. More juicy details after the jump.
Microsoft’s Generous Offerings
This must be a holiday thing, right?
Indeed it is. The big reveal came via an IE9 page earlier this month. The freebies are nothing to sniff at either. On top of a $5 Fandango ticket, there’s an entire month’s worth of free subscription to Slackers Radio, AOL Radio, a month of Hulu Plus, and a Live Nation Ticketmaster discount. That’s just the tip of the iceberg though.
Microsoft is clearly aiming to boost the popularity of Internet Explorer 9 by offering these enticing incentives. The company understands that in a competitive browser market, user engagement is key. By providing these valuable perks, Microsoft hopes to attract users who might otherwise overlook IE9 in favor of more popular browsers like Google Chrome or Mozilla Firefox.
Exclusive to the United States
The awful part is this incredible promo is only available in the United States. Bummer. But there’s always a silver lining. The promo has no official end date, so it will likely extend till Christmas.
While the geographical limitation is disappointing for international users, the extended duration of the promotion means that U.S. users have ample time to take advantage of these offers. This strategy could potentially lead to a significant increase in the user base for IE9, as more people become aware of the benefits and decide to give the browser a try.
Moreover, the inclusion of popular services like Hulu Plus and Live Nation Ticketmaster discounts indicates that Microsoft is targeting a broad audience. These services appeal to a wide range of users, from movie enthusiasts to music lovers, making the promotion even more attractive.
In addition to the immediate benefits, users who switch to IE9 may discover other features that enhance their browsing experience. For instance, IE9 boasts improved speed, better security features, and a more streamlined interface compared to its predecessors. These improvements could lead to long-term user retention, even after the promotional period ends.
Source Red Ferret
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