In an interview with CNET this week, Nvidia CEO Jen-Hsun Huang has confirmed rumors that Microsoft has already started developing its next generation of Surface tablets, even after sales of their tablets have been less than great.
Microsoft’s Surface tablets and project have brought in just $853 million in revenue, and Microsoft needed to make a $900 million inventory write-down for the line. Additionally, the company spent an extra $898 million last fiscal year on increased Windows 8 and Surface advertising costs. However, perhaps they can make the new Surface tablet more of a success.
New Features and Improvements
Huang also confirmed that the ARM-based version of the new Surface tablets will include support for Outlook and said: “Now we’re going to bring it with the second-generation Surface. We’re working really hard on it, and we hope that it’s going to be a big success”. This inclusion of Outlook is a significant improvement, as it addresses one of the major criticisms of the first-generation Surface tablets, which lacked comprehensive support for essential productivity tools.
The new Surface tablets are expected to come with enhanced hardware specifications, including faster processors, improved battery life, and higher resolution displays. These upgrades aim to provide a better user experience and compete more effectively with other tablets in the market, such as Apple’s iPad and various Android tablets.
Market Challenges and Opportunities
Despite the initial setbacks, Microsoft remains optimistic about the future of the Surface line. The company believes that the lessons learned from the first generation will help them create a more appealing product. For instance, the new Surface tablets are likely to feature a more refined design, better build quality, and a wider range of accessories to enhance their functionality.
Moreover, the integration of Windows 8.1, which addresses many of the usability issues found in Windows 8, could make the new Surface tablets more attractive to consumers and businesses alike. The improved operating system is expected to offer a more seamless and intuitive user experience, which could help drive adoption.
Unfortunately, no information on pricing or worldwide availability has been released as yet for the new next-generation Surface tablet, but as soon as information comes to light, we will keep you updated as always.
In addition to the hardware and software improvements, Microsoft is likely to focus on expanding its app ecosystem to make the Surface tablets more versatile. By encouraging developers to create more high-quality apps for the Windows Store, Microsoft can enhance the overall value proposition of the Surface tablets.
Another potential area of growth for the Surface line is the education sector. With the increasing demand for digital learning tools, Microsoft could position the new Surface tablets as an ideal solution for students and educators. By offering educational discounts and tailored software packages, Microsoft can tap into this lucrative market and drive further adoption of their devices.
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