Months after launching its very first tablet, Microsoft has announced the opening of a new studio focused on tablet, mobile and cloud games. Through partnerships with indie studios, the first of which is Dlala games with more to come, Lift London is meant as a launchpad for new IP focused on emerging tech and markets.
“The studio’s mission is to be bold and brave and to lift the reach of the Xbox service beyond the console,” according to Lift London boss Lee Schuneman. “If you look at the size of the tablet market today, it’s measured in the hundreds of millions, and that’s the area where we aspire to be.”
“The key thread that runs through this and our future is the shift from packaged products to connected entertainment services,” Harrison said. “That is the thread you will see us develop over the coming years. It’s not a change we’re going to make immediately. We will continue to support retail products with our key releases for sure.”
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