The UK government has just approved a scheme to equip London’s iconic taxis with high-speed WiFi. The technology has been developed by UK company Eyetease, and passengers in the London taxis will get access to free WiFi during their journey.
The free WiFi service will play a 15-second advert to passengers, and you will then get 15 minutes of free WiFi during your taxi journey. Once your 15 minutes is up, you will then be played another 15-second advert, and you then get another 15 minutes of free WiFi.
CabWifi™ is a new free high-speed WiFi service for passengers travelling in London taxis. Eyetease is the first to roll out this new service in the iconic London black cab. The system uniquely turns 3G and 4G mobile connectivity into a WiFi hotspot for passengers.
Benefits of Free WiFi in London Taxis
The introduction of free WiFi in London taxis brings numerous benefits to both passengers and drivers. For passengers, the ability to stay connected during their journey can be invaluable. Whether they need to check emails, browse social media, or get some work done, having access to high-speed internet can make their travel time more productive and enjoyable. This is particularly beneficial for business travelers who often need to stay connected while on the move.
For tourists, free WiFi can be a game-changer. They can use the internet to navigate the city, find local attractions, and stay in touch with friends and family back home without worrying about expensive roaming charges. Additionally, the 15-second adverts that play before each 15-minute WiFi session can provide useful information about local businesses, events, and services, enhancing the overall travel experience.
Implementation and Future Prospects
Eyetease will start rolling out the free WiFi system to the London taxis early next year. The company has been at the forefront of developing innovative solutions for the transportation sector, and CabWifi™ is a testament to their commitment to enhancing passenger experience. The system works by converting 3G and 4G mobile connectivity into a WiFi hotspot, ensuring that passengers have a reliable and fast internet connection throughout their journey.
The rollout of CabWifi™ is expected to cover a significant number of London taxis, making it widely accessible to passengers across the city. This initiative aligns with the broader trend of increasing connectivity in public transportation, which is being seen in cities around the world. For instance, New York City has implemented WiFi in its subway stations, and many other major cities are following suit.
Moreover, the advertising model used by CabWifi™ is an innovative way to fund the service. By playing short adverts in exchange for free WiFi, Eyetease can offer the service at no cost to passengers while generating revenue from advertisers. This model could potentially be adopted by other public transportation systems, providing a sustainable way to offer free internet access to commuters.
Eyetease’s initiative also opens up new opportunities for local businesses. The adverts played during the WiFi sessions can be tailored to promote nearby restaurants, shops, and attractions, driving foot traffic and boosting the local economy. This targeted advertising approach ensures that the adverts are relevant to passengers, increasing their effectiveness.
The approval of the scheme to equip London’s iconic taxis with high-speed WiFi marks a significant step forward in enhancing the passenger experience. With the rollout set to begin early next year, Londoners and visitors alike can look forward to staying connected while on the move. For more information, you can visit Eyetease.
Source Dvice
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