Korean telecom company LG Uplus, owned by LG, has announced the creation of a new set-top box which is the first to feature integrated Google TV, a first for the Google TV platform.
The new LG Uplus u+tv G set-top box has been designed to search through LG Uplus’ video-on-demand and TV content. But also allows users to view YouTube channels and videos together with Google services and applications.
Features and Capabilities
The new LG Uplus u+tv G set-top box also provides access to Google’s Play Store and has an integrated Chrome browser for surfing the web. This means users can download a wide range of apps, games, and other content directly to their TV, enhancing the overall entertainment experience. The integration of Google TV allows for a seamless transition between traditional TV content and online streaming services, making it easier for users to find and enjoy their favorite shows and movies.
Moreover, the set-top box supports voice search, enabling users to find content quickly without the need to type. This feature is particularly useful for those who prefer a hands-free experience or have difficulty using traditional remote controls. The voice search functionality is powered by Google’s advanced algorithms, ensuring accurate and fast results.
Impact on the Market
The LG Uplus u+tv G marks the first time the Google TV platform has been integrated in this way, and might be the start of many integrated Google TV devices in the future. This innovation could potentially revolutionize the way we consume media, as it combines the best of both worlds: traditional TV and modern streaming services. By offering a more comprehensive and user-friendly interface, LG Uplus is setting a new standard for set-top boxes.
To launch the new set-top box in Korea “Gangnam Style”, will be appearing in an advertising campaign for the new product. This marketing strategy aims to capitalize on the global popularity of the “Gangnam Style” phenomenon, ensuring that the product reaches a wide audience. The choice of such a high-profile campaign indicates the company’s confidence in the product’s potential success.
In addition to its impressive features, the LG Uplus u+tv G set-top box is expected to influence other telecom companies to explore similar integrations. As the demand for smart home devices continues to grow, the market for advanced set-top boxes is likely to expand. This could lead to increased competition and innovation, ultimately benefiting consumers with more choices and better products.
Furthermore, the integration of Google TV into the LG Uplus u+tv G set-top box could pave the way for future collaborations between tech giants and telecom companies. Such partnerships have the potential to drive technological advancements and create new opportunities for both industries. For instance, we might see more devices that combine the functionalities of various platforms, offering users a more cohesive and streamlined experience.
The LG Uplus u+tv G set-top box represents a significant milestone in the evolution of home entertainment technology. By integrating Google TV, LG Uplus has created a product that not only meets the needs of modern consumers but also sets the stage for future innovations. As the market continues to evolve, it will be interesting to see how other companies respond to this groundbreaking development and what new advancements will emerge as a result.
Source: TNW
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