There are three versions of the iPhone X launching this year, one with a 6.1 inch LCD display and the other two with OLED displays. This diversification in display technology is aimed at catering to different segments of the market, providing options for both budget-conscious consumers and those seeking the highest quality display technology.
Expanding OLED Supply Chain
Samsung was previously the sole supplier for OLED displays for last year’s iPhone X, but this is changing in 2018. We heard recently that LG will also be supplying OLED displays to Apple for this year’s devices. This move is significant as it reduces Apple’s dependency on a single supplier, potentially lowering costs and mitigating risks associated with supply chain disruptions.
According to a recent report by Digitimes, LG will also be supplying Apple with LCD panels for this year’s entry-level iPhone X. This is a strategic decision by Apple to ensure a steady supply of components and to foster competition among its suppliers, which can lead to better pricing and innovation.
Based on the contract, LG Display is expected to ship 3-4 million OLED panels as well as 20 million LCD smartphone panels to Apple in 2018, said the report, which added that LG Display will produce the OLED panels needed for the iPhone from its E6 6G fab in Paju.
Market Implications and Consumer Choices
Apple is expected to launch their 2018 iPhone X handsets sometime in September. Prices for the entry-level LCD model are expected to start at between $600 and $700. This pricing strategy is designed to make the iPhone X more accessible to a broader audience, especially those who may have found the original iPhone X’s price point prohibitive.
The introduction of a 6.1 inch LCD model alongside the OLED models provides consumers with more choices. The LCD model, while more affordable, will still offer many of the premium features that Apple is known for, such as a high-resolution display, advanced camera systems, and robust performance. On the other hand, the OLED models will cater to those who prioritize the best possible display quality, with deeper blacks, more vibrant colors, and better energy efficiency.
This year’s iPhone X lineup is expected to include several new features and improvements over last year’s model. Rumors suggest enhancements in areas such as battery life, processing power, and camera capabilities. Additionally, the new models are likely to support the latest iOS updates, ensuring that users have access to the latest software features and security improvements.
The decision to include both LCD and OLED models in the lineup also reflects broader trends in the smartphone industry. Many manufacturers are offering a range of devices with different display technologies to appeal to various market segments. By doing so, they can capture a larger share of the market and meet the diverse needs of consumers.
The launch of three versions of the iPhone X this year, with both LCD and OLED displays, represents a strategic move by Apple to diversify its product offerings and supply chain. This approach not only provides consumers with more choices but also positions Apple to better compete in the highly competitive smartphone market. As we approach the anticipated September launch, it will be interesting to see how these new models are received by the market and how they perform in terms of sales and user satisfaction.
Source Digitimes
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