LG had a better year with their mobile phones and smartphones in 2012, with an estimated 55 million mobile phones sold, and according to a recent report, LG plans to sell a total of 75 million mobile phones in 2013.
LG is aiming to sell a total of 30 million budget and feature phones and the other 45 million will be smartphones, including devices which will run Microsoft’s Windows Phone 8 platform.
“We will release quite a number of new Optimus devices this year and LG also has some new smartphones in the works, that will run Microsoft’s Windows Phone 8,’’ a senior executive from one of LG’s local partners said by telephone.
Expanding the Optimus Lineup
LG’s strategy for 2013 includes a significant expansion of their Optimus lineup. The Optimus series has been well-received in the market, and LG plans to capitalize on this success by introducing several new models. These new devices are expected to feature the latest technology, including high-resolution displays, advanced camera systems, and powerful processors. The Optimus G, for example, has already garnered positive reviews for its sleek design and robust performance.
In addition to hardware improvements, LG is also focusing on software enhancements. The new Optimus devices will come with the latest version of Android, offering users a smooth and intuitive experience. LG’s custom user interface will also include unique features designed to differentiate their smartphones from the competition.
Embracing Windows Phone 8
Another key aspect of LG’s 2013 strategy is their commitment to Microsoft’s Windows Phone 8 platform. By diversifying their operating system offerings, LG aims to attract a broader audience. Windows Phone 8 is known for its user-friendly interface and seamless integration with other Microsoft services, making it an attractive option for both consumers and business users.
LG’s new Windows Phone 8 devices are expected to feature competitive specifications, including high-definition displays, fast processors, and ample storage. These smartphones will also benefit from the growing ecosystem of Windows Phone apps, providing users with a wide range of options for productivity, entertainment, and communication.
LG’s Google Nexus 4 smartphone has become a very popular device, it is currently sold out on Google Play, and demand for the handset is high. If LG can produce enough of the devices, plus their new range of devices, they should be able to meet their 75 million target.
The Nexus 4’s popularity can be attributed to its combination of high-end features and affordable pricing. With a quad-core processor, high-resolution display, and pure Android experience, the Nexus 4 offers excellent value for money. This success has boosted LG’s reputation in the smartphone market and has set a high standard for their future devices.
In conclusion, LG’s ambitious plans for 2013 reflect their confidence in their product lineup and their ability to meet market demands. By expanding their Optimus series and embracing Windows Phone 8, LG is positioning itself to capture a larger share of the mobile phone market. If they can maintain the quality and innovation seen in the Nexus 4 and other recent devices, LG is well on its way to achieving their goal of selling 75 million mobile phones in 2013.
Source Korea Times
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