LEGO has taken to the Indiegogo crowdfunding website this week to launch a new premium LEGO experience called LEGO FORMA. Watch the demonstration video below to learn more about the LEGO experience designed for adults.
Two hundred and ninety four elements come together to form a dynamic model which at the moment takes the form of seven different fish. Prices start from $15 and worldwide shipping is expected to take place during January 2019.
“The beauty of nature. The simple pleasure of building. A thoughtful creative challenge. These are at the core of LEGO FORMA, a premium LEGO experience for adults looking for a simple, fun way to disconnect from their screens and reconnect with their creative side.
LEGO FORMA was designed to help adults reconnect with their creative side and to encourage us all to prioritize play. Throughout the process, we spoke to adults to learn about their needs, get their input on our concepts, and use their feedback to refine the experience.”
“During this time, we also conducted the LEGO “Play Well Report”, which surveyed nearly 13,000 people to understand the relationship between well-being and play. The report supported the development of LEGO FORMA and showed that we were on the right path in creating a fun and creative experience for adults.”
For more details jump over to the Indiegogo website by following the link below.