You know Christmas is coming when John Lewis releases their TV advert for the holiday season. The John Lewis Christmas advert 2017 is here and it features Moz the monster and Joe, a little boy. Moz sleeps under Joe’s bed and keeps him awake.
Moz and Joe end up becoming friends. Have a look at the video below to see what happens with this year’s John Lewis Christmas advert.
The Story Behind the Advert
The John Lewis Christmas advert has become a much-anticipated event in the UK, marking the unofficial start of the festive season. This year’s story revolves around the unlikely friendship between Joe and Moz. Joe initially struggles with sleepless nights due to Moz’s presence under his bed. However, as the story unfolds, Joe and Moz form a bond that highlights themes of friendship, acceptance, and the magic of childhood imagination.
The advert beautifully captures the essence of Christmas, emphasizing the joy of giving and the warmth of companionship. The narrative is both heartwarming and relatable, resonating with audiences of all ages. The use of a monster as a central character adds a whimsical touch, making the story even more enchanting.
Merchandise and Marketing
John Lewis will be selling a range of Moz-themed gifts this year, including some Moz slippers which will cost £14, a Moz storybook for £8.99, and the globe from the advert for £15. These items are expected to be popular among children and adults alike, as they allow fans to bring a piece of the advert’s magic into their homes.
In addition to the merchandise, John Lewis has also launched an interactive website where users can create their own monster. This digital engagement strategy not only promotes the advert but also enhances the overall experience for viewers, allowing them to immerse themselves in the world of Moz and Joe.
The advert will be shown on TV tonight at 9.30 pm during Gogglebox on Channel 4. It will also be shown on Sky and other channels, ensuring that it reaches a wide audience. The strategic timing and placement of the advert are crucial for maximizing its impact and generating buzz.
Impact and Reception
The John Lewis Christmas advert has a history of leaving a lasting impression on viewers. Previous adverts have featured memorable characters and stories, such as the Man on the Moon and Buster the Boxer. These adverts not only boost John Lewis’s brand image but also contribute to the festive spirit.
This year’s advert is no exception. Early reactions suggest that Moz the Monster and Joe’s story has struck a chord with audiences. Social media platforms are abuzz with discussions and shares, further amplifying the advert’s reach. The emotional and nostalgic elements of the story make it a perfect fit for the holiday season, evoking feelings of warmth and joy.
The John Lewis Christmas advert 2017 is a delightful addition to the brand’s legacy of heartwarming holiday campaigns. With its charming characters, touching narrative, and strategic marketing efforts, it is set to become a cherished part of this year’s Christmas celebrations.
Source John Lewis
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